(HIGH-VOLUME ECOMMERCE & RETAIL)

One architecture where tracking actually works.

Server-side tracking, a headless storefront, enriched audiences feeding paid and lifecycle — one unified system where every dollar of spend is tied to revenue.

Book a full-stack audit →See how it works

4xROAS — Gold Collagen

10%CVR — Science in Sport

8–12%ER — Northtac

291 case studies · 80+ clients served · $54M ad spend managed

TRUSTED BY 80+ COMPANIES

(03) THE PROBLEM

Ad blockers and plugin sprawl are quietly costing you revenue.

The signal is degrading

Pixel decay and ad blockers mean Meta and Google optimize against a partial picture of your conversions. You are paying full price for half the information.

Plugin sprawl is the architecture

A dozen Shopify apps, no single customer view, and no source of truth anyone actually trusts.

The storefront caps conversion

For high-volume brands, speed is conversion rate. A slow storefront is a permanent tax on every channel at once.

Audiences never make it back

The enriched segments that should feed Meta and Google sit in a tool that does not talk to them, while email and SMS run in a silo of their own.

ROAS is directional at best

Spend is not clearly tied to revenue, so scaling decisions get made on a number nobody fully believes.

(04) HOW IT WORKS

Off the plugins. Onto a system.

One warehouse-native architecture where the same enriched data feeds paid, lifecycle and the storefront.

AUDIT

HARMONIZE

ENGINEER

ACTIVATE

Server-side tracking and identity resolution produce a single customer view in BigQuery. That view feeds enriched segments back into the ad platforms, and the same data drives the email and SMS flows — so paid and lifecycle compound instead of competing.

Where the storefront is the constraint, we replace it: a headless, composable build you own, fast enough that speed stops being the thing capping conversion rate.

(05) THE SERVICE STACK

The full stack — all of it.

The painPixel degradation and ad blockers

We lead withData & Analytics Engineering →

What we buildServer-side tracking plus identity resolution into a single customer view.

The painSlow storefront caps CVR

We lead withHeadless Web & AI Development →

What we buildA lightning-fast headless, composable storefront with code you own.

The painAudiences do not feed platforms

We lead withPaid Growth & Performance Media →

What we buildEnriched segments pushed back into Meta and Google, measured on incremental revenue.

The painEmail and SMS siloed

We lead withLifecycle & Demand Generation →

What we buildAutomated flows fed by the same enriched data the ads run on.

The painGuessing at customer value

We lead withAI & Machine Learning →

What we buildPredictive LTV and propensity for smarter bidding and segmentation.

(06) PROOF

Results, published.

ECOMMERCE

4xROAS

beauty that converts

Gold Collagen

ECOMMERCE — CPG

10%CVR

fueling everyday athletes

35% BRAND AWARENESS · 20% AOV

Science in Sport

AFFILIATE + INFLUENCER

8–12%ER

an engaged audience, built

12 INFLUENCERS ACTIVATED

Northtac

(07) WHY EGGKNITE

Point solutions optimize one thing. We engineer the stack so your data compounds.

An ads agency and an email agency will never share a customer view.

One data layer, every channel

The same single customer view feeds paid, lifecycle and the storefront. That is what makes the gains multiply instead of cancel.

Partner-level across the stack

Shopify, Segment Select, Klaviyo, Google and Meta. The integrations are not a research project.

Quantified before it is built

We model the revenue upside of speed and signal recovery first, so the architecture decision is a number rather than a preference.

(08) OBJECTIONS

The questions you were going to ask.

We already run Shopify plus a dozen apps.

That sprawl is the problem rather than the setup: degraded tracking, no single customer view and a storefront carrying the weight of every script. We consolidate it into one architecture you own.

Is headless overkill for us?

For high-volume brands, speed is conversion rate — but it is a question you should answer with a number. We quantify the revenue upside first with the Site Speed to Revenue model, and if it does not pay, we say so.

We have one agency for ads and another for email.

Which is exactly why the data never compounds. Full-stack means the same enriched customer view feeds paid and lifecycle, so a gain in one shows up in the other.

Do we have to replatform?

Not necessarily. The data layer is independent of the storefront, so server-side tracking and identity resolution land first and pay for themselves. Headless is a separate decision with its own business case.

What is the headless timeline?

It depends on catalogue and integration surface rather than on templates. The honest answer comes out of the audit, and we scope it against the revenue model rather than a wish.

How does identity resolution actually work?

Events from the server, the site and your commerce platform get stitched to a durable customer identity in the warehouse, so the same person is one record across sessions, devices and channels. Everything downstream — audiences, LTV, attribution — depends on that stitch being right.

(09) START HERE

Run the numbers yourself.

Quantify the upside before you commit to anything. Both are free.

CALCULATOR · FREESite Speed Revenue CalculatorWhat slow pages cost you — in dollars, from real studies.Open it →

CALCULATOR · FREEROAS & Break-Even CalculatorKnow the ROAS you actually need before you scale.Open it →