Email and SMS lifecycle, lead funnels, ABM, and the pages that convert them. Measured against pipeline and repeat revenue, wired into your CRM.
The cheapest revenue you will ever earn is the second order from a customer acquisition already paid for. Most brands spend everything at the top of the funnel and let it leak at every handoff after the click.
Demand is expensive to create and cheap to lose. The revenue leaks in the handoffs: the lead never called, the flow never built, the second order never asked for.
B2B buyers are already about 70% of the way through their buying journey before they first reach out to a seller.
84% of buyers said the first vendor they contacted ultimately won the deal, so the shortlist is set during early research.
B2B buying groups spend only 17% of their purchase journey meeting with potential suppliers, and as little as 5-6% with any single rep.
See where your funnel leaks revenue, and how to close it.
Book a strategy call →Klaviyo and HubSpot flows built on behavior, each owning a revenue number.
Welcome, abandonment, post-purchase, winback, and VIP flows segmented by precise user actions. Email, SMS, push, and in-app deployed only where each earns its place, driving second and third orders without new ad spend.
Offers, nurture, and named-account plays that move prospects to closed-won.
The full path: lead magnet, capture, scoring, routing, and nurture that keeps warm leads warm until sales is ready. For named accounts, tiered ABM plays run across ads, email, LinkedIn, and direct outreach.
Research-driven testing and in-house development on pages that carry revenue.
Quantitative drop-off data and qualitative user behavior build a hypothesis backlog ranked by impact. Our developers ship high-converting landing pages, playbooks, lead magnets, and interactive tools in days.
Full-funnel visibility from first touch to closed revenue, shared by both teams.
ESP, funnel, ad platforms, and CRM connected so every lead carries its source, path, and value. Sales gets the context, scoring, and handoff rules to act on what marketing sends.
We trace every handoff from ad to page to lead to repeat order and isolate where the journey leaks. You get the structural weaknesses, ranked.
ICP, buying stages, and segments mapped, with targets set from your unit economics. You approve the blueprint before we build a single flow.
Core lifecycle flows go live, funnel pages ship, and the ABM list gets tiered. Deliverability and CRM routing fixed as part of the build.
Proven flows expand to new segments, winning pages become templates, and repeat-revenue programs compound without fresh ad spend.
| EGGKNITE | In-house team | Email-only agency | |
|---|---|---|---|
| Scope | Lifecycle, lead funnels, ABM, CRO, and the landing pages, built as one journey. | The channels the current team happens to know. | The ESP account, with the funnel around it out of scope. |
| Speed to live | Core flows live early, built by a team that has done this across 81 clients. | Competes with every other priority on the marketing calendar. | Fast inside the ESP, dependent elsewhere. |
| Engineering | Our own developers ship landing pages, calculators, and funnel tools in days. | Waits on the engineering backlog. | Templates, or a subcontractor. |
| Measurement | Revenue per send, pipeline created, and closed-won, reconciled against your CRM. | Opens and clicks, if reporting is set up at all. | Flow revenue inside the ESP's own attribution. |
| Sales alignment | Handoff SLAs and shared dashboards both teams co-sign. | Possible, and rarely formalized. | Out of scope. |
Turn the demand you paid for into repeat revenue.
Book a strategy call →
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