CALCULATOR — FREE FROM EGGKNITE
Media Mix Planner
Slide budget across six channels with editable benchmark CPCs and conversion rates — and watch projected clicks, conversions and blended CPA rebalance live.
From the Paid Growth & Performance Media toolset.
01 — Budget & allocation
Google Search35% · $17,500
Meta (FB+IG)30% · $15,000
TikTok10% · $5,000
LinkedIn10% · $5,000
YouTube10% · $5,000
Microsoft Ads5% · $2,500
Projected outcomes — live
37,325
Total clicks / mo
751
Total conversions / mo
$66.59
Blended CPA
across the whole mix
Conversions by channel
| Channel | Spend | Clicks | Conv. | CPA |
|---|---|---|---|---|
| Google Search | $17,500 | 3,723 | 186 | $94 |
| Meta (FB+IG) | $15,000 | 15,789 | 347 | $43 |
| TikTok | $5,000 | 6,250 | 75 | $67 |
| $5,000 | 909 | 23 | $220 | |
| YouTube | $5,000 | 9,091 | 73 | $69 |
| Microsoft Ads | $2,500 | 1,563 | 47 | $53 |
How to use this well
Benchmarks start the conversation and your account data finishes it. Replace the CPC and CVR defaults with your last 90 days, then rebalance toward the channels with headroom at an acceptable CPA — and keep 10–15% reserved for testing new channels before they get expensive.
Let's grow.
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