Tracking, identity, attribution, activation, and reporting, engineered as one system. One version of the truth your whole company can act on.
We go far beyond standard analytics by discovering deeper customer signals and behavioral patterns that unlock significantly higher business returns. Our advanced targeting frameworks feed platforms enriched, high-intent signals most competitors never surface - driving more precise acquisition, stronger retention, and greater overall profitability.
Most growth teams are rich in dashboards and poor in numbers anyone trusts. We engineer the data layer so marketing, finance, and the platforms finally agree.
80% of organizations say data silos are the biggest barrier to achieving their automation and AI goals.
Data and analytics leaders estimate 26% of their organization's data is untrustworthy.
Poor data quality costs organizations an average of $12.9 million every year.
Get one version of the truth your whole team can act on.
Book a strategy call →Trustworthy tracking feeding one customer profile your whole stack agrees on.
GA4, GTM, and server-side tracking that survives ITP and ad blockers, validated event by event with consent wired in. A CDP stitches accounts, people, and devices into one profile every tool reads.
A spend-to-revenue picture that holds up in a finance review.
Multi-touch attribution where the data supports it, media mix modeling where it does not, and incrementality tests to settle the argument when the two disagree. You stop debating credit and start reallocating budget.
Enriched profiles synced to the channels that can act on them.
Firmographic, technographic, intent, and behavioral signals layered onto every profile, powered by MadSight, our data activation platform. Enriched segments flow to Meta, Google, LinkedIn, and your CRM on a continuous schedule.
Modeled data you own, forward-looking models, and dashboards that tie spend to revenue.
Modeled, tested, version-controlled tables in your own warehouse, with reverse ETL back to the tools your teams work in. On top run LTV, churn, and demand forecasts, and executive dashboards that reconcile spend to revenue automatically.
We follow every tag, event, and table from first click to closed revenue. You get a line-by-line account of what is broken, ranked by dollars at stake.
A tracking plan, event taxonomy, and identity spec designed around your funnel. Everyone signs off on one spec before a single tag ships.
GA4, GTM, server-side collection, the CDP, and warehouse pipelines built to the blueprint. Every event checked in staging, confirmed in production, documented on launch.
Enriched audiences flow into every activation channel, dashboards refresh in real time, and the whole system is documented inside your own stack.
| EGGKNITE | In-house build | Point-tool vendors | |
|---|---|---|---|
| Speed to live | A senior data team that has built 81 stacks, working from a proven blueprint. | A hiring plan first: analytics engineer, tracking specialist, BI lead. | Fast to sign, then months of implementation consultants. |
| Scope | Tracking, identity, attribution, warehouse, activation, and dashboards as one connected system. | Whatever the roadmap has capacity for this quarter. | One slice each: a CDP here, an attribution tool there, glue undone. |
| Marketing fluency | Built by people who run paid media and lifecycle, so the data serves real decisions. | Data engineers translate marketing needs secondhand. | Generic schemas that fit every customer and none well. |
| Cost shape | A scoped engagement, then a system your team runs on open tooling. | Multiple full-time salaries before the first dashboard ships. | Per-seat and per-event pricing that grows faster than your data. |
| Ownership | Pipelines in your cloud, models in your warehouse, credentials in your accounts. | Owned in-house by definition. | Your customer data lives inside the vendor's platform. |
Make your data your unfair advantage.
Book a strategy call →
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