(WELLNESS · SUPPLEMENTS · PEPTIDES · TELEHEALTH)

When you can't buy growth, engineer it.

Ad restrictions don't have to cap you. We build the retention, predictive-LTV and organic-content engine that compounds — with compliance baked in.

10%CVR — Science in Sport
20%AOV lift
4xROAS — Gold Collagen
291 case studies · 80+ clients served
TRUSTED BY 80+ COMPANIES
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CMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV SummitCMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV Summit
(03) THE PROBLEM

One policy flag should not kill your growth.

01

The ad account is a single point of failure

Supplements, peptides and telehealth get flagged, disapproved and banned. Building a growth model on top of an account that can vanish is a bet, not a plan.

02

Acquisition is fragile and expensive

You cannot scale on paid alone when paid is conditional. Every restriction pushes CAC up and optionality down.

03

LTV is a guess

Retention is the entire game in this category, and the email and SMS carrying it is usually basic while the LTV number underneath it is a hunch.

04

Compliant content at volume is hard

Organic and short-form is where the growth is, and producing enough of it without tripping a claims problem is the constraint nobody solves.

05

Claims risk sits on every asset

FTC and FDA-adjacent language turns each piece of copy into a review cycle, which is exactly what kills publishing cadence.

(04) HOW IT WORKS

Build the channels that survive the ban.

Assume restriction as the starting condition, then build the engine that does not depend on ad approval.

RETAIN
PREDICT
PUBLISH
COMPOUND

Lifecycle carries the revenue when paid is constrained. Predictive LTV and churn models decide where retention spend goes, and the subscription flows are built against the prediction rather than a flat rule.

On top of that, an organic engine: AI-assisted content plus short-form video shot and edited in-house, and an AI-search presence that gets you recommended for health questions no ad account can be banned from.

(05) THE SERVICE STACK

The stack, mapped to the restriction.

The painAd restrictions and account bans
What we buildCompliant, high-performance email and SMS lifecycle that carries revenue when paid is constrained.
The painLTV is a guess
What we buildPredictive LTV and churn models that prioritize retention spend and shape the subscription flows.
The painFragile acquisition
What we buildGet cited and recommended by ChatGPT, Perplexity and Google AI Overviews — discovery that no policy review can switch off.
The painContent at scale is hard
What we buildAn AI-assisted content engine plus short-form video produced in-house, with compliance guardrails inside the workflow.
The painPermitted paid is inefficient
What we buildSqueeze maximum incremental revenue out of the channels you are actually allowed to run.
(06) PROOF

Results, published.

ECOMMERCE — CPG
10%CVR
fueling everyday athletes
35% BRAND AWARENESS · 20% AOV
Science in Sport
ECOMMERCE
4xROAS
beauty that converts
Gold Collagen
(07) WHY EGGKNITE

Most agencies live and die by the ad account. We build the channels that outlast it.

Restriction is the design input here, not the surprise.

On-vertical proof

Science in Sport and Gold Collagen are supplements and beauty, not analogies borrowed from another category.

Retention at partner level

Klaviyo partners. The flows are rebuilt against predicted LTV rather than a send calendar.

Video in-house

Short-form is shot and edited by our own team, which is the only way compliant volume stays affordable.

(08) OBJECTIONS

The questions you were going to ask.

Agencies keep getting our accounts banned.
We assume restriction as the starting condition. The owned, organic and AI-search channels we build do not depend on ad approval, so a policy decision costs you a channel rather than your growth model.
Our email is 'good enough'.
Good enough email typically leaves a meaningful share of recoverable revenue on the table — most of it in flows rather than campaigns. We rebuild the flows against predicted LTV, which is a different exercise from sending more.
Can you handle compliant claims?
Compliance guardrails live inside the content and automation layer rather than in a review meeting afterwards. That is what makes publishing at volume survivable.
Do you handle peptides and telehealth specifically?
Yes, and they are the sharpest version of the problem: the tighter the ad restriction, the more the model has to rest on retention, organic and AI search. That is the stack we lead with here.
Which retention platform do you work in?
Klaviyo primarily, at partner level. The platform matters less than what feeds it — the flows are only as good as the LTV model and the data underneath them.
Do you actually produce the video?
Yes. Short-form is shot and edited in-house by our content team, which is what keeps compliant volume economical.
(09) START HERE

Run the numbers yourself.

See what your lifecycle is actually worth. Both are free.

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