FREE RESOURCES
The growth toolkit.
39 free tools, calculators, playbooks and reports — the same checks, models and operating manuals we use on real engagements, published for anyone building growth seriously.
TOOLS — Instant, no-signup checkers and analyzers — the same first-pass audits we run on real engagements.
FREE TOOL30 secAI Search Visibility CheckerCan ChatGPT, Perplexity and Google AI see your site?AI SEARCH OPTIMIZATION→FREE TOOL20 secEmail Deliverability CheckerSPF, DKIM, DMARC and the 2026 inbox rules — graded.LIFECYCLE & DEMAND GENERATION→FREE TOOL60 secAI Brand Visibility MonitorDoes ChatGPT recommend you — or your competitor?AI SEARCH OPTIMIZATION→FREE TOOL30 secContent Effort GraderWould Google rate this page high effort? Find out in 30 seconds.AI SEARCH OPTIMIZATION→FREE TOOL2 minGoogle Ads Audience PlannerBuild the right audience stack for your goal — in-market, custom, remarketing and more.PAID GROWTH & PERFORMANCE MEDIA→FREE TOOL30 secSEO Page AuditorA senior-level on-page audit in one paste.AI SEARCH OPTIMIZATION→FREE TOOL15 secSERP & Social PreviewSee your snippet everywhere before you ship it.AI SEARCH OPTIMIZATION→FREE TOOL10 secHeadline & Hook AnalyzerScore any headline, subject line or hook in seconds.LIFECYCLE & DEMAND GENERATION→FREE TOOL20 secUTM Campaign BuilderClean tracking links your analytics will thank you for.DATA & ANALYTICS ENGINEERING→FREE TOOL30 secAd Creative CheckerWill your creative survive every placement?PAID GROWTH & PERFORMANCE MEDIA→FREE TOOL45 secllms.txt GeneratorHand AI systems a map of your site in one click.AI SEARCH OPTIMIZATION→FREE TOOL30 secGEO Content GraderWill AI quote this page? Score it before you publish.AI SEARCH OPTIMIZATION→FREE TOOL2 minSchema Markup GeneratorValid JSON-LD for any page type, zero syntax risk.AI SEARCH OPTIMIZATION→FREE TOOL1 minEmail Warm-up PlannerA day-by-day ramp schedule for any new sending domain.LIFECYCLE & DEMAND GENERATION→FREE TOOL3 minAI Readiness ScorecardTwelve questions. Your automation roadmap, scored.AGENTIC AI & AUTOMATION→FREE TOOL2 minBulk Site AuditorAudit up to 15 URLs in one run — SEO and AI visibility.AI SEARCH OPTIMIZATION→FREE TOOL3 minAttribution DoctorA media-mix model that runs in your browser.DATA & ANALYTICS ENGINEERING→FREE TOOL2 minCompetitor Ad ExplorerSee every ad your competitor is running right now.PAID GROWTH & PERFORMANCE MEDIA→
CALCULATORS — Model the numbers before you spend them — ROAS, LTV, forecasts and budgets with the math shown.
CALCULATOR1 minROAS & Break-Even CalculatorKnow the ROAS you actually need before you scale.PAID GROWTH & PERFORMANCE MEDIA→CALCULATOR1 minAverage Order Value (AOV) CalculatorCalculate AOV — and see what a small lift is worth.LIFECYCLE & DEMAND GENERATION→CALCULATOR1 minCost Per Lead (CPL) CalculatorYour CPL — and the most you can profitably pay.LIFECYCLE & DEMAND GENERATION→CALCULATOR2 minCAC, LTV & Payback CalculatorUnit economics that tell you when to step on the gas.PAID GROWTH & PERFORMANCE MEDIA→CALCULATOR2 minSEO ROI ForecasterTurn keyword volumes into a 12-month revenue forecast.AI SEARCH OPTIMIZATION→CALCULATOR2 minEmail Revenue CalculatorWhat is your list really worth per send — and per year?LIFECYCLE & DEMAND GENERATION→CALCULATOR3 minMedia Mix PlannerSplit any budget across channels with live projections.PAID GROWTH & PERFORMANCE MEDIA→CALCULATOR2 minAI & Automation ROI CalculatorPut a payback date on every automation idea.AGENTIC AI & AUTOMATION→CALCULATOR1 minSite Speed Revenue CalculatorWhat slow pages cost you — in dollars, from real studies.HEADLESS WEB & AI DEVELOPMENT→CALCULATOR30 secMarketing Metrics CalculatorCPA, CPL, CVR, AOV, CTR, CPC, CPM — every formula, one place.DATA & ANALYTICS ENGINEERING→
PLAYBOOKS — The operating manuals we run engagements on — phase by phase, with checklists and KPIs.
PLAYBOOK25 min readThe AI Search PlaybookGet cited by ChatGPT, Perplexity and Google AI Overviews.AI SEARCH OPTIMIZATION→PLAYBOOK20 min readThe Headless Migration PlaybookReplatform to a modern stack without losing a ranking.HEADLESS WEB & AI DEVELOPMENT→PLAYBOOK22 min readThe B2B Demand Gen PlaybookBuild demand creation and capture that fills real pipeline.LIFECYCLE & DEMAND GENERATION→PLAYBOOK22 min readThe Lifecycle & Retention PlaybookEmail and SMS flows that compound revenue on autopilot.LIFECYCLE & DEMAND GENERATION→PLAYBOOK20 min readThe CRO PlaybookA conversion research and testing program that ships wins.LIFECYCLE & DEMAND GENERATION→PLAYBOOK22 min readThe First-Party Data PlaybookMeasurement that survives privacy — and gets sharper.DATA & ANALYTICS ENGINEERING→
REPORTS — Original research and compiled benchmarks — sourced, current and built to be cited.
REPORT15 min readState of AI Search 2026Where discovery is moving — and who gets cited.AI SEARCH OPTIMIZATION→REPORT15 min readState of Marketing 2026Budgets, channels and AI — the year in numbers.PAID GROWTH & PERFORMANCE MEDIA→REPORT12 min readPaid Media Benchmarks 2026CPC, CPM, CTR and CVR — every major channel, sourced.PAID GROWTH & PERFORMANCE MEDIA→REPORT12 min readEmail & Deliverability 2026The new inbox rules and the benchmarks that matter.LIFECYCLE & DEMAND GENERATION→REPORT12 min readWeb Performance Report 2026Speed is revenue — the evidence, compiled.HEADLESS WEB & AI DEVELOPMENT→
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