Question 1

How fast will we see results?

Accepted Answer

Measurement goes live first, then media, so signal starts building immediately. The first structural wins come straight from the audit: wasted spend cut and budget reallocated to what already converts, and a 25-100% ROAS improvement is the typical range as testing compounds. The honest answer is that the pace depends on your conversion volume: more data means faster learning. We map the expected trajectory with you during the audit, against your own numbers.

Question 2

Will you work with our in-house team?

Accepted Answer

Yes. We run as a fully transparent extension of your team, and we are comfortable owning everything or handling only the channels where you need more firepower. We sync to your CRM and your sales team so paid media optimizes to real pipeline and revenue, and we share our testing roadmap so your people learn from it. Many clients keep strategy in-house and use us for execution and measurement, and others do the reverse.

Question 3

What channels and tools do you cover?

Accepted Answer

Full-funnel paid acquisition: paid search on Google and Microsoft, paid social on Meta, TikTok, and LinkedIn, programmatic display and connected TV, and shopping and marketplaces including Shopify and Amazon. Performance creative testing and measurement, incrementality included, sit inside every engagement rather than as paid add-ons. We work in your own accounts and analytics stack, adding server-side tracking and offline conversion feeds where they sharpen measurement.

Question 4

How is the engagement structured?

Accepted Answer

Scoped to the channels and spend we manage, with no long lock-in: we earn the renewal on results. The engagement opens with the audit and measurement build, then moves to an always-on test-and-scale cadence with a weekly operating rhythm and shared dashboards. As spend grows, the scope grows with it, and you see exactly what the team is testing and why.

Question 5

What happens if performance stalls?

Accepted Answer

Stalls have causes, and the measurement stack is built to find them: creative fatigue, audience saturation, tracking loss, or an offer that stopped converting. Because a fixed share of budget always stays in testing, there is a pipeline of new creative, audiences, and channels ready when a winner tires. You will see the diagnosis and the plan in the same weekly report, on the same numbers you do.

Question 6

Who owns the ad accounts and data if we leave?

Accepted Answer

You do. Every ad account, pixel, audience, feed, and reporting dashboard is created under your ownership, and you keep full access during and after the engagement. There is no lock-in and no proprietary layer we hold hostage. If you ever move on, the accounts and their entire history stay with you.

Question 7

Do you work with B2B as well as ecommerce?

Accepted Answer

Both, and the discipline is the same: tie spend to what a customer is worth, then prove incrementality. For ecommerce that means ROAS, contribution margin, and repeat rate; for B2B it means offline conversions fed back from your CRM so campaigns optimize to pipeline and closed-won instead of raw leads. The Smiota engagement, $56M in pipeline in under six months, ran on exactly that loop.

	EGGKNITE	In-house team	Typical agency
Speed to impact	Media in market in weeks, with measurement live before the first dollar spends.	Months of hiring, ramp, and tooling before the account moves.	Fast launch, then a set-and-forget cadence once the retainer settles.
Skills on the account	Search, social, programmatic, CTV, marketplaces, creative, and measurement in one senior team.	One or two generalists covering every channel and the reporting.	A pod per channel, siloed, with the funnel stalling in the handoffs.
Measurement	Geo holdouts and lift tests prove incremental revenue, reconciled to your CRM.	Platform dashboards, each claiming credit for the same conversion.	Last-click ROAS screenshots in a monthly deck.
Creative	A steady pipeline of performance creative, tested at volume and refreshed before fatigue.	Whatever the design queue can spare this sprint.	Creative billed as a separate scope, refreshed when you push for it.
Ownership	Every account, pixel, audience, and dashboard is created under your ownership.	Owned in-house by definition.	Accounts and history sometimes live in the agency's business manager.

Paid media built for scale.

The wasted-spend gap

Case Studies

What's included.

Search, Shopping & Marketplaces

Paid Social & Programmatic

Performance Creative

Measurement & Incrementality

The method.

Core Differences

Deliverables that ship.

Questions, answered.

Let's grow.

Monthly dose of growth marketing.