CALCULATOR — FREE FROM EGGKNITE

SEO ROI Forecaster

Turn search volume and target positions into a defensible 12-month revenue forecast — built on a published click-through curve, with an honest haircut for AI Overviews.

From the AI Search Optimization toolset.

01 — Your keyword opportunity

Total monthly search volumeSum across the keyword set you are targeting.

Current position1–10, 10 = barely rankingTarget positionafter the SEO program

02 — What a visit is worth

Conversion rate%Visitors who buy or become a qualified lead.Value per conversion$AOV for ecommerce; lead value for B2B.

AI Overviews compressionhaircut on classic CTR%AI answers absorb some clicks. 15–30% is a reasonable planning haircut for informational queries; use less for brand and transactional terms.

Forecast — live

864

Monthly clicks now

position 9 · 2.7% CTR

3,520

Clicks at target

position 3 · 11% CTR

$44,621

Year-1 incremental revenue

with the 12-month ramp

$76,493

Steady-state run rate

per year, once ranked

Incremental revenue ramp (monthly)

M1$319

M2$637

M3$1,275

M4$2,040

M5$2,868

M6$3,697

M7$4,462

M8$5,100

M9$5,609

M10$5,992

M11$6,247

M12$6,374

Why the ramp matters

SEO returns arrive on a curve — crawling, indexation, authority and content velocity all compound. The model above ramps from 5% of target in month one to 100% by month twelve, which mirrors what disciplined programs typically deliver. Judge SEO on year-one totals and steady-state run rate together.

The click-through curve behind the math

Position 127.6%

Position 215.8%

Position 311%

Position 48.4%

Position 56.3%

Position 64.9%

Position 73.9%

Position 83.3%

Position 92.7%

Position 102.4%

Organic CTR by Google position — Backlinko CTR study (2023, 4M+ search results). Your highlighted rows are the current and target positions. Moving from position 9 to position 3 is a 4x click multiplier on the same demand.