Average Order Value (AOV) Calculator
Average order value is total revenue divided by number of orders. Enter yours to get AOV live — then see what a small lift is worth, since AOV growth needs no new traffic and lands almost entirely in profit. Every formula shown.
From the Lifecycle & Demand Generation toolset.
01 — Your numbers
02 — What a lift is worth
We hold order volume constant — an AOV lift needs no extra traffic, so nearly all of it drops to profit.
Results — live
Profit, before vs after the lift
Set your free-shipping or gift threshold near $100 — roughly 25% above your current AOV. It nudges shoppers to add one more item to qualify, which is the fastest lever on this whole page.
The math, shown
| Average order value | total revenue ÷ number of orders | AOV is the average amount spent each time a customer places an order. $48,000 ÷ 600 = $80. |
| AOV after a lift | AOV × (1 + lift%) | A 15% lift takes $80 to $92 per order. |
| Extra revenue | (new AOV − AOV) × orders | Same orders, higher average = $7,200 more, with no added acquisition cost. |
| Extra profit | extra revenue × gross margin | Because the traffic is already paid for, the lift lands almost entirely in profit: $3,240. |
Levers that raise AOV without new traffic: product bundles and kits, tiered volume discounts, post-add-to-cart upsells and cross-sells, a free-shipping or gift threshold set above AOV, and financing on higher-ticket items.
Let's grow.
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