SERVICES / COMPETITIVE INTELLIGENCE

See the whole board.

Most organizations track competitors in fragments: a price checked once a quarter, an ad noticed by chance, an instinct that a rival is gaining ground. We replace the fragments with one continuous intelligence picture. What your competitors run, charge, rank for, and get cited for, captured as real-time market signal and translated into a clear read on where to move next to unlock your next stage of growth.

CONTINUOUS
REAL-TIME MARKET MONITORING
SOURCED
EVERY SIGNAL TRACEABLE
100%
DASHBOARDS & DATA YOU OWN
OUR POINT OF VIEW

Competitive intelligence earns its name only when it changes a decision. Static reports that age the moment they ship have never won a market. We pair real-time market signals with structured analysis, tie every finding to a decision on your side, and hand you continuous monitoring, so your view of the competitive landscape stays current and your team is first to know the moment positioning shifts.

(01)CAPABILITIES

What's included.

01

Market & Competitor Analysis

Your true competitive set, benchmarked, with the vulnerabilities you can act on first.

We define your true competitive set, benchmark you against it on the metrics that move revenue, and surface where each rival leads and where each is exposed. Advanced competitive benchmarking, positioning and messaging gap analysis, and vulnerability identification return ranked by the opportunity behind them, so your first move is the one with the most leverage.

02

Ad & Creative Intelligence

What competitors run, spend behind, and sustain, translated into strategy you can act on.

We track competitor advertising across search, social, and marketplaces, read the spend and longevity signals that reveal what is genuinely working, and analyze the offers, creative, and landing pages behind it. The result is a clear view of the strategies defining your category and the whitespace open to you, powered by our Ad Library Explorer.

03

Brand & Social Monitoring

Share of voice, sentiment, and AI visibility, tracked in real time.

We monitor mentions, social conversation, reviews, and share of voice across your category, and track how you and your competitors surface in AI answers from ChatGPT, Perplexity, and Google AI Overviews. Shifts in sentiment and momentum reach the right owner in real time, powered by our Brand Monitor and AI Visibility tools.

04

Pricing & Market Opportunity

Where demand is moving and the whitespace you can own next.

We track competitor pricing, promotions, and packaging, and pair it with demand and search signal to map the opportunities your category leaves open. Customer intelligence builds dynamic personas from real data, and market-trend analysis turns the full picture into a shortlist of moves ranked by revenue at stake, so expansion decisions rest on evidence.

(02)HOW WE WORK

The method.

01
Define the Arena

We establish who you are genuinely competing with, the questions worth answering, and the decisions the intelligence must inform. We scope the competitive set, the metrics, and the moves this program is built to shape before any data is collected, so the work produces signal rather than noise.

02
Collect & Verify

We capture signals across advertising, pricing, content, search, social, and AI answers, and verify every data point to its source. The result is intelligence you can present to your team, where each figure is traceable and defensible. Where a question calls for primary research, we run it and label it clearly.

03
Analyze & Rank

We translate raw signals into a strategic read: where you lead, where you are exposed, and the specific moves ranked by the opportunity behind each one. Every finding arrives with a recommended action and the evidence beneath it, so the work concludes in decisions rather than observations.

04
Monitor & Alert

We deploy continuous monitoring and dashboards inside your own stack, with alerts the moment a competitor changes price, launches a campaign, or moves on a position that matters. Your view of the landscape stays current between engagements, and your team is first to know when the field shifts.

TRUSTED BY 80+ COMPANIES
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(03)THE TEAM

The people behind the work.

The analysts who turn market signal into your next move.

Sam Siam

Sam Siam

Founder & CEO
PAID MEDIA · DATA SCIENCE · GROWTH SYSTEMS

A growth architect integrating advanced AI directly into full-funnel marketing. Sam builds acquisition engines driven by applied AI, predictive analytics, and deep market signals. He founded EGGKNITE to deploy this methodology for 70+ brands, including Cirque du Soleil, Hilton, and The Ritz-Carlton.

Thomas Schembri

Thomas Schembri

Head of Strategy
GROWTH STRATEGY · MARTECH · ANALYTICS

A senior marketing executive specializing in growth strategy, demand generation, marketing operations, and technology transformation. Thomas designs the systems behind our engagements: lead generation engines, martech and CRM architecture, and the KPI frameworks that give leadership real visibility into performance.

Celine Gantioqui

Celine Gantioqui

Content & Social Lead
CONTENT STRATEGY · SOCIAL · SHORT-FORM VIDEO

Celine builds brands a strong, consistent social presence through strategic content planning, production, and community engagement. She pairs creative direction and audience-first storytelling with performance-driven execution, from content calendars to short-form video shot and edited in-house.

Daniel Choi

Daniel Choi

Art Director & Creative Strategist
BRAND IDENTITY · CAMPAIGNS · CREATIVE DIRECTION

A senior art director who builds bold, culturally resonant ideas across brand identity, campaigns, and digital. Daniel carries concepts from first sketch through full execution, has led in-house creative teams, and actively uses generative AI to push ideas further and faster.

(04)WHAT YOU GET

Deliverables that ship.

A sourced competitive baseline: where you stand against each rival on the metrics tied to revenue.
Ad and creative intelligence across search, social, and marketplaces, with the spend and longevity signals that reveal what is working.
Share of voice, sentiment, and review monitoring across your category, refreshed continuously.
AI visibility tracking: how you and your competitors surface in ChatGPT, Perplexity, and Google AI Overviews.
Competitor pricing, promotion, and packaging tracking, paired with demand signal to map market opportunity.
Live dashboards and alerts inside your own stack, so a competitor's next move reaches you in real time.
A FIT WHEN
  • You are entering a new market or category and need a clear, sourced read on the competitive landscape before you commit budget.
  • Competitors keep surprising you, a price change, a campaign, a positioning shift, and you learn of it too late to respond.
  • Leadership asks what your competitors are doing, and the answer is fragmented and impossible to defend.
  • You suspect there is whitespace in your category and need the evidence to size it before you build for it.
(05)FAQ

Questions, answered.

A competitor audit is a snapshot that begins aging the moment it ships. Competitive intelligence is a system: we build the baseline, then keep it current with continuous monitoring so you catch moves as they happen. The audit tells you where the landscape stands today; the monitoring means you are never blindsided by a competitor's next move. We deliver both, and hand you the dashboards so the picture stays live after the engagement ends.