Gold Collagen
We turned a daily ritual into growth that compounds across channels, markets, and repeat orders.
Gold Collagen is a luxury beauty and wellness brand specializing in high-performance liquid collagen. As a daily consumable product, the brand's unit economics hinge on high customer lifetime value (LTV) and recurring purchase behavior.
In consumable CPG, profitability hinges on the second purchase. Gold Collagen brought us on to design a full-funnel retention and acquisition strategy built around LTV expansion. By pairing high-intent paid media with automated email/SMS lifecycle flows, we created an integrated growth ecosystem. Our dynamic creative strategy used cross-channel testing loops—leveraging top-performing paid social hooks to inform lifecycle email messaging, systematically lowering blended CAC while driving higher 60-day repeat purchase rates.
Liquid collagen is a high-consideration CPG category. Relying purely on top-of-funnel acquisition creates an expensive paid media treadmill—driving top-line growth while eroding bottom-line margins through high churn.
Profitability depended on shifting from single-bottle transactions to high-retention subscription models, expanding customer LTV over 60–90 day cohorts.
Lowering cold-traffic CAC while accelerating second-purchase velocity to achieve faster return on ad spend (ROAS).
Building a predictable D2C recurring revenue model to establish proof of demand, unlocking higher-margin omnichannel retail partnerships.
One Strategy, Built to Compound
We mapped customer reorder cadences and cohort retention drop-offs to pinpoint the exact window where subscriber churn occurs.
Paid media targeted the audiences whose behavior matched the brand's best long-term customers.
Email workflows and lifecycle automation reached customers at the points our analysis flagged as decisive for retention.
A/B creative tests ran across every channel, and winners were redeployed throughout the omnichannel program.
Returns on Ritual
Paid media reached a 4x ROAS as creative testing found its winners, and targeted website traffic climbed +125%. The deeper story was in what happened after the first order. Lifecycle automation lifted customer retention +30%, and the customers who stayed spent more: customer LTV rose +20%. That strength traveled beyond the brand's own storefront. With a direct business this healthy as proof, market expansion grew distribution deals +50%, carrying Gold Collagen into new markets.
Let's grow.
EGGKNITE© 2026 ALL RIGHTS RESERVED — A VERTEX INNOVATION COLLECTIVE COMPANY