Science in Sport
Segmented audiences and personalized storytelling turned brand awareness into visits, engagement, and larger orders.
- Social & Content
- Influencer Marketing
- PR & Communications
- Audience Segmentation
- Personalization
Science in Sport is a leading sports-nutrition brand trusted by elite teams and everyday athletes alike. Its gels, powders, and supplements fuel training blocks, race days, and everything between, carrying the standards of elite sport into ordinary routines. Few brands hold credibility at both ends of that spectrum.
To accelerate growth for Science in Sport, EGGKNITE built an integrated, full-funnel acquisition framework. The strategy operated across two synchronized tracks: an organic and influencer-driven awareness engine to capture demand within target athletic communities, paired with advanced on-site personalization. By deploying dynamic creative, automated segment-based routing, and personalized product recommendations, we turned top-of-funnel attention into high-converting user journeys.
From Elite Circles to Every Start Line
Science in Sport possessed undisputed authority in professional endurance sports. The growth opportunity lay in expanding into broader, high-LTV consumer segments—cyclists, runners, and triathletes—without diluting elite performance positioning.
Bridging the gap from pro team sponsorship to mass-market consumer acquisition.
Eliminating generic, one-size-fits-all storefront friction by routing runners, cyclists, and gym-goers to persona-tailored product funnels.
Accelerating initial product trial while establishing daily usage habits to maximize repeat purchase rates and lifetime customer value.
Full-Funnel Personalization Engine
We unified upper-funnel media with bottom-of-funnel storefront experiences to create a friction-free conversion path.
Segmented high-value endurance cohorts based on sport vertical, training intensity, and purchase behavior.
Deployed targeted paid social, creator partnerships, and PR to map elite performance proof to persona-specific pain points.
Routed ad traffic to personalized storefront experiences featuring dynamic hero messaging and automated product bundle recommendations (gels, hydration, recovery) tailored to the visitor's specific discipline.
Leveraged cross-channel engagement data to continuously refine on-site messaging and maximize conversion rate (CVR).
The Numbers Behind the Habit
Let's grow.
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