INFRASTRUCTURE

Cloudflare

Cloudflare-powered edge, security, and Workers infrastructure for growth and AI

Overview

Cloudflare is a global edge platform that sits in front of your sites and applications, delivering DNS, CDN caching, DDoS protection, a WAF, and a serverless compute layer (Workers) that runs code within milliseconds of every visitor. It also provides object storage (R2), a SQLite-based edge database (D1), key-value and queue primitives, and Workers AI for running inference at the edge. The result is faster page loads, hardened security, and programmable logic that runs everywhere your audience is.

How we build with it

We put Cloudflare in front of the marketing and product surfaces we build, then use its edge as an active layer rather than a passive proxy. We write Workers to handle A/B split testing, geo-aware redirects, bot filtering, consent-aware analytics beaconing, and header rewrites for Core Web Vitals — all without a round trip to origin. R2 backs our media and asset pipelines with zero egress fees, D1 and KV hold edge config and feature flags, and Cloudflare's cache rules keep our headless Next.js and static builds fast under campaign traffic spikes.

On the security and reliability side, we configure the WAF, rate limiting, and Bot Management to protect forms, checkout, and API endpoints from scraping and credential abuse, and we use Turnstile for friction-free human verification on lead-gen forms. We wire Cloudflare Access and Tunnel to expose internal dashboards and staging safely, and we instrument Logpush and Web Analytics so campaign, latency, and threat data flow into the same warehouses that power our attribution and reporting work.

01
Edge A/B testing without flicker

We run experiments in a Worker that assigns variants and rewrites HTML at the edge, so tests render instantly with no client-side flash and no measurable hit to Core Web Vitals or conversion.

02
Hardening high-traffic launches

For product drops and paid-media surges, we tune WAF rules, rate limiting, Turnstile, and cache-everything policies so origin stays healthy and ad spend lands on pages that actually load.

03
Zero-egress media and data pipelines

We move asset delivery and analytics exports onto R2 and Workers, cutting cloud egress costs while feeding clean event data into the client's warehouse for attribution.

CONNECT AGENTSCloudflare for AI agentsSee the MCP integration →THE PRACTICEHeadless Web & AI DevelopmentExplore the service →
FAQ
Do we have to move our whole site to Cloudflare?

No. Cloudflare layers in front of your existing origin via DNS, so we can add CDN, security, and Workers logic incrementally without re-platforming, then deepen the integration where it pays off.

Will edge logic slow down or complicate our stack?

Workers run in a few milliseconds at the edge, so most logic we add makes pages faster, not slower. We keep it observable with logs and analytics, and version everything through code review and CI.

How does Cloudflare fit with our analytics and consent setup?

We use edge Workers and Web Analytics to collect first-party, consent-aware signal, then Logpush the raw events into your warehouse so measurement survives cookie and browser restrictions.

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