TikTok
Turn TikTok's sound-on, discovery-first feed into a measurable growth engine
TikTok is a short-form video platform whose recommendation feed surfaces content by interest and watch behavior rather than by follower count, giving creative-led brands outsized reach. Its Ads Manager runs Spark Ads, in-feed video, Shopping, and lead campaigns, while the Business, Marketing, and Events APIs expose creative, targeting, and conversion signal for programmatic buying.
EGGKNITE runs TikTok as a full-funnel channel: we stand up the Ads Manager account and Business Center, wire server-side conversion tracking through the Events API so purchase and lead signal survives cookie loss, and structure campaigns around TikTok's auction and Smart+ automation instead of forcing legacy account logic onto it. Creative is the media, so we build a testing system — hook variants, native UGC, Spark Ads amplifying organic and creator posts — and feed performance back into a shared dashboard next to the rest of the paid mix.
On the engineering side we pull the Reporting and Business APIs into our analytics warehouse, join TikTok spend and conversions with downstream CRM revenue, and use AI to cluster winning creative attributes, auto-draft new script and caption variants, and flag fatiguing ads before ROAS slips. Product catalogs sync into TikTok Shopping, and audience and exclusion lists stay in step with lifecycle stage so budget follows real pipeline.
We source and brief creators, then amplify their best organic posts as Spark Ads so paid reach keeps the native voice that performs. Winners get scaled and re-cut into new hooks on a weekly test cadence.
We deploy the TikTok Events API with deduplicated server events, restoring conversion accuracy after signal loss and letting Smart+ and value-based bidding optimize toward actual revenue rather than proxy clicks.
For ecommerce clients we sync the product catalog, launch Video Shopping Ads, and tie catalog performance back to margin so we scale by contribution profit, not surface-level conversions.
No. TikTok's audience has broadened well beyond its early demographic, and interest-based distribution lets niche B2B and considered-purchase brands find buyers. We qualify fit against your funnel and creative capacity before recommending spend.
We implement the Events API for server-side conversions with event deduplication, use TikTok's attribution windows alongside our own warehouse modeling, and reconcile platform-reported results against CRM revenue so decisions rest on real outcomes.
No. We start lean with UGC and Spark Ads that reuse creator and organic content, prove the winning hooks, then reinvest into higher-production concepts once the testing system shows what the algorithm rewards.
Let's grow.
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