SPEAKERS & FUTURISTS · PAID MEDIA

Paid Media for Speakers & Futurists

We help Speakers & Futurists teams scale profitable paid acquisition. Paid media rewards precision.

AEO/GEO
cited by AI search
30%
CVR — Smiota
$56M
pipeline built

And we build the pipeline that books it.

(01) THE APPROACH

Why paid media for Speakers & Futurists is a different job

Paid media rewards precision. Accounts structured so the algorithms can learn. Conversion data that carries real margin. Creative tested at volume. All of it compounds.

The pipeline runs from AI-search visibility through transactional pages to a captured, qualified inquiry. First, be the answer: schema, citable structure and an llms.txt that gets you recommended when a buyer asks an assistant for a speaker. Then be findable the classic way, with a page per keynote topic and a page per industry, plus the hire, book and fees pages most speaker sites simply do not have.

(02) WHAT'S INCLUDED

The build.

01

Search, Shopping & Marketplaces

High-intent demand, won from the query to the product grid. We engineer search around the intrinsic value of each query, with match types and bidding structured so capital allocation strictly follows profit. Listings, content, and ads run as one connected system, winning the search results and product grids where purchase decisions happen.

02

Paid Social & Programmatic

Social creates demand. Programmatic carries it everywhere. We plan paid social as a demand-creation engine: audience intelligence built on your customer data, modular creative personalized at scale, and signal fidelity that lets platform AI find your next best customer. Programmatic extends it across websites, apps, and streaming TV on vetted inventory.

03

Performance Creative

We've tested thousands of ads. That many tests teach you things no brief can: the first three seconds decide a video's fate, and the ad the room loves is rarely the one that sells. Your campaigns start from that proven playbook, then we test and confirm what is true for your specific market.

04

Measurement & Incrementality

Ad platforms grade their own homework. Every one of them gives itself an A. We measure what your spend actually caused. Geo holdouts and lift tests isolate true incremental revenue, while your first-party data anchors everything to reality and answers the only question that matters: where does the next dollar go?

(03) PROOF
30%CVR
Smiota
demand, engineered
$56M SALES PIPELINE

The strongest signal here is not a logo. We are an AI-native agency — private LLMs, agentic AI and predictive ML in production — which means we build the systems futurists get on stage to describe. Smiota is the lead-engineering proof: 30% CVR and $56M of pipeline from the same inquiry machinery.

TRUSTED BY 80+ COMPANIES
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(04) HOW WE WORK

A plan, from day one.

01
Audit, Baseline, Launch

We audit your accounts, cut obvious waste, and build the economic model and measurement plan. Tracking goes live, the first restructured campaigns and creative tests launch, and you see early wins on your highest-intent demand.

02
Test and Optimize

Creative and audience testing reaches full cadence across your priority channels. We shift budget toward what converts, expand the winners, and stand up the first geo holdout or lift test to separate real incremental revenue from platform-reported credit.

03
Scale What Is Proven

With winners validated by testing, we scale spend with confidence and open new channels where the economics support it. Reporting now ties directly to revenue and margin, and most accounts reach a 25-100% ROAS improvement over where they started.

(05) WHAT YOU GET

Deliverables that ship.

(06) FAQ

Questions, answered.

Yes. Our published work includes Smiota at 30% CVR. We run paid media inside a full-stack engagement built for Speakers, Futurists & Speaker Bureaus, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

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