SPEAKERS & FUTURISTS · PAID MEDIA

Paid Media for Speakers & Futurists

We help Speakers & Futurists teams scale profitable paid acquisition. Paid media rewards precision.

AEO/GEO
cited by AI search
30%
CVR — Smiota
$56M
pipeline built

And we build the pipeline that books it.

(01) THE APPROACH

Why paid media for Speakers & Futurists is a different job

Paid media rewards precision. Accounts structured so the algorithms can learn. Conversion data that carries real margin. Creative tested at volume. All of it compounds.

The pipeline runs from AI-search visibility through transactional pages to a captured, qualified inquiry. First, be the answer: schema, citable structure and an llms.txt that gets you recommended when a buyer asks an assistant for a speaker. Then be findable the classic way, with a page per keynote topic and a page per industry, plus the hire, book and fees pages most speaker sites simply do not have.

(02) WHAT'S INCLUDED

The build.

01

Search, Shopping & Marketplaces

High-intent demand, won from the query to the product grid. We engineer search around the intrinsic value of each query, with match types and bidding structured so capital allocation strictly follows profit. Listings, content, and ads run as one connected system, winning the search results and product grids where purchase decisions happen.

02

Paid Social & Programmatic

Social creates demand. Programmatic carries it everywhere. We plan paid social as a demand-creation engine: audience intelligence built on your customer data, modular creative personalized at scale, and signal fidelity that lets platform AI find your next best customer. Programmatic extends it across websites, apps, and streaming TV on vetted inventory.

03

Performance Creative

Creative engineered from thousands of tests, then proven in your market. Volume at that scale teaches what no brief can capture: the first three seconds decide a video's outcome, and the creative that wins applause in the room is seldom the creative that converts in the feed. Your campaigns begin from that proven playbook, and we test and confirm what holds true for your specific audience.

04

Measurement & Incrementality

What your spend actually caused, measured independently of the platforms. Every platform claims credit for the same conversion, so we measure incrementality on your terms. Geo holdouts and lift tests isolate the revenue your spend genuinely caused, and your first-party data anchors every number to reality, answering the question that governs the budget: where does the next dollar go?

(03) PROOF
$56MPIPELINE
Smiota
demand, engineered
PIPELINE TRIPLED · +30% CVR
15xROAS
Cirque du Soleil — Dralion
a full house, every night
88,000 TICKETS SOLD · 22 EVENTS
4xROAS
Gold Collagen
beauty that converts
+50% DISTRIBUTION DEALS

The strongest signal here is not a logo. We are an AI-native agency — private LLMs, agentic AI and predictive ML in production — which means we build the systems futurists get on stage to describe. Smiota is the lead-engineering proof: 30% CVR and $56M of pipeline from the same inquiry machinery.

TRUSTED BY 80+ COMPANIES
ArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du SoleilArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du Soleil
CMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV SummitCMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV Summit
(04) HOW WE WORK

A plan, from day one.

01
Audit & Model

We start with a full account audit that surfaces wasted spend and untapped demand, then model the economics: what a customer is worth, what you can afford to pay, and where the profit actually sits. This becomes the plan every dollar has to answer to.

02
Measurement First

Before launch we agree on how success will be judged and stand up the tracking to prove it: server-side events, offline conversions fed into your CRM, and a clean baseline for incrementality testing. Success is defined before a single dollar is spent.

03
Build & Launch

We get media in market fast so learning starts early, structuring accounts around profit and loading the funnel with performance creative to test. Early signal compounds, so we compress setup without cutting corners on tracking.

04
Test & Scale

Every week we read the results, cut what loses, and put budget behind what wins. Lift tests confirm the winners are genuinely incremental before we scale them, and a fixed share of budget stays reserved for testing new channels and creative.

05
Report & Defend

You get reporting in business terms: revenue, contribution margin, pipeline, and incremental ROAS, presented in the language your leadership already speaks. It is built so you can defend every dollar to your finance team without translating first.

(05) WHAT YOU GET

Deliverables that ship.

(06) FAQ

Questions, answered.

Yes. Our published work includes Smiota at $56M PIPELINE. We run paid media inside a full-stack engagement built for Speakers, Futurists & Speaker Bureaus, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

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