Omnisend
Omnisend email and SMS automation, engineered for ecommerce growth
Omnisend is an email and SMS marketing platform built specifically for ecommerce, combining automation workflows, segmentation, popups and forms, and pre-built templates around a shared customer and order data model. It connects directly to storefronts like Shopify, WooCommerce, and BigCommerce, so behavioral triggers such as abandoned carts, browse events, and post-purchase flows run on live shopper data.
EGGKNITE integrates Omnisend as the lifecycle engine inside an ecommerce growth stack. We wire it to the store and product feed, map events and custom properties through the API, and structure contacts, segments, and consent so email and SMS share one clean audience. From there we build the automation library — welcome, abandoned cart and checkout, browse abandonment, post-purchase, replenishment, and winback — with branching logic, A/B splits, and channel fallbacks tuned to each catalog and margin profile.
On top of the platform we layer our own data and AI work: we sync Omnisend events into the warehouse for true revenue attribution, feed predictive propensity and churn scores back in as segment inputs, and use generated content to keep subject lines, product blocks, and SMS copy fresh at scale. The result is a lifecycle program that reads from real behavior, adapts per segment, and reports against downstream revenue instead of open rates alone.
We rebuild cart, checkout, and browse-abandonment flows with multi-step email-plus-SMS sequencing, dynamic product blocks, and discount logic gated by margin. Recovered revenue is tracked back to the warehouse so we optimize on contribution, not just clicks.
We push predictive scores — purchase propensity, churn risk, predicted lifetime value — from our models into Omnisend as segment properties, so winback, VIP, and replenishment flows target the right shoppers at the right cadence.
We design post-purchase education, review-request, cross-sell, and replenishment timing per SKU category, using order data and consumption intervals to trigger the next message when a customer is actually ready to buy again.
We work with the native integrations for Shopify, Shopify Plus, WooCommerce, BigCommerce, Wix, and Magento, and connect custom or headless storefronts through the Omnisend API and event endpoints so behavioral triggers still fire on live store data.
Yes. We build unified flows where email and SMS share one contact, consent, and segmentation model, with channel fallbacks and quiet-hours logic so each message lands in the right channel without over-contacting a shopper.
We sync Omnisend events into your warehouse and tie sends to downstream orders, so reporting shows attributed and incremental revenue per flow and segment rather than opens and clicks in isolation.
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