X
Reach, real-time relevance, and conversation-native advertising on X
X (formerly Twitter) is a real-time public conversation platform and its Ads product lets brands run promoted posts, video, takeovers, and app or website objectives against interest, keyword, follower-lookalike, and conversation targeting. It reaches an audience that skews toward news, tech, finance, and culture, and rewards advertisers who move at the speed of the timeline. The Ads API exposes campaign management, audience building, and conversion tracking programmatically.
We run X as a demand and awareness channel with a conversation-first playbook: keyword and event-based targeting that puts your message next to the moments your buyers are already discussing, promoted video and vertical formats built for a fast scroll, and follower-lookalike audiences seeded from the accounts your category actually follows. We wire the X pixel and Conversion API for server-side event tracking, structure campaigns by objective, and build creative testing rigs that cycle hooks, formats, and CTAs quickly.
On the engineering side we integrate the X Ads API into our reporting and bidding stack so spend, audiences, and conversions flow into the same warehouse as your other channels. We use our analytics pipeline to attribute X's assist-heavy, upper-funnel behavior correctly, and we pair paid activity with organic listening so campaigns react to trends within hours instead of weeks.
For a product or funding announcement we build keyword and conversation audiences around the relevant discourse and run promoted video to ride the moment while attention is peaking. Timing and creative are tuned daily against live engagement.
We seed follower-lookalike audiences from the analysts, communities, and competitors your ICP follows, then drive them to gated assets with the Conversion API tracking pipeline-quality signups end to end.
We maintain pixel-based retargeting plus category keyword coverage so your brand stays present in the conversations that matter, with weekly reporting on share of voice against named competitors.
Both. X over-indexes on tech, finance, developer, and media audiences, which makes follower-lookalike and keyword targeting genuinely effective for B2B demand gen. We qualify fit against your ICP before committing budget.
We install the X pixel and the server-side Conversion API, then reconcile events in your warehouse so X's assist-heavy contribution is attributed alongside every other channel rather than judged on last-click alone.
Yes. We pair organic listening with conversation and keyword targeting so we can spin up or re-weight campaigns within hours of a relevant trend, with creative pre-staged for fast approval.
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