We help FinTech teams tie every dollar of spend to revenue. Server-side tracking and identity resolution running inside your own warehouse (BigQuery); hashed, consented conversions to Meta and Google via CAPI.
The difference is where the data lives.
Server-side tracking and identity resolution running inside your own warehouse (BigQuery); hashed, consented conversions to Meta and Google via CAPI.
The measurement layer runs inside your environment. Platforms get consented, hashed conversions and model scores — never the underlying records. We audit the signal you are actually collecting, harmonize it into a warehouse-native single customer view, engineer the server-side and identity layer on top, then activate it: hashed conversions to Meta and Google via CAPI, and model scores as audiences.
We go far beyond standard analytics by discovering deeper customer signals and behavioral patterns that unlock significantly higher business returns. Our advanced targeting frameworks feed platforms enriched, high-intent signals most competitors never surface - driving more precise acquisition, stronger retention, and greater overall profitability.
Trustworthy tracking feeding one customer profile your whole stack agrees on. GA4, GTM, and server-side tracking that survives ITP and ad blockers, validated event by event with consent wired in. A CDP stitches accounts, people, and devices into one profile every tool reads.
A spend-to-revenue picture that holds up in a finance review. Multi-touch attribution where the data supports it, media mix modeling where it does not, and incrementality tests to settle the argument when the two disagree. You stop debating credit and start reallocating budget.
Enriched profiles synced to the channels that can act on them. Firmographic, technographic, intent, and behavioral signals layered onto every profile, powered by MadSight, our data activation platform. Enriched segments flow to Meta, Google, LinkedIn, and your CRM on a continuous schedule.
Modeled data you own, forward-looking models, and dashboards that tie spend to revenue. Modeled, tested, version-controlled tables in your own warehouse, with reverse ETL back to the tools your teams work in. On top run LTV, churn, and demand forecasts, and executive dashboards that reconcile spend to revenue automatically.
We lead with architecture here rather than a logo. Our named public cases sit in adjacent high-consideration B2B — the transferable part is the measurement layer, and our Segment Select, Google and Meta partner status is the signal of data maturity that matters in this vertical.
We follow every tag, event, and table from first click to closed revenue. You get a line-by-line account of what is broken, ranked by dollars at stake.
A tracking plan, event taxonomy, and identity spec designed around your funnel. Everyone signs off on one spec before a single tag ships.
GA4, GTM, server-side collection, the CDP, and warehouse pipelines built to the blueprint. Every event checked in staging, confirmed in production, documented on launch.
Enriched audiences flow into every activation channel, dashboards refresh in real time, and the whole system is documented inside your own stack.
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