We help FinTech teams tie every dollar of spend to revenue. Server-side tracking and identity resolution running inside your own warehouse (BigQuery); hashed, consented conversions to Meta and Google via CAPI.
The difference is where the data lives.
Server-side tracking and identity resolution running inside your own warehouse (BigQuery); hashed, consented conversions to Meta and Google via CAPI.
The measurement layer runs inside your environment. Platforms get consented, hashed conversions and model scores — never the underlying records. We audit the signal you are actually collecting, harmonize it into a warehouse-native single customer view, engineer the server-side and identity layer on top, then activate it: hashed conversions to Meta and Google via CAPI, and model scores as audiences.
We go far beyond standard analytics by discovering deeper customer signals and behavioral patterns that unlock significantly higher business returns. Our advanced targeting frameworks feed platforms enriched, high-intent signals most competitors never surface - driving more precise acquisition, stronger retention, and greater overall profitability.
Trustworthy tracking feeding one customer profile your whole stack agrees on. We implement GA4, GTM, and server-side tracking that survives ITP and ad blockers, validated event by event with consent wired in. A CDP then stitches accounts, people, and devices into one deterministic-first profile every tool in your stack reads.
A spend-to-revenue picture that holds up in a finance review. We run multi-touch attribution where the data supports it, media mix modeling where it does not, and incrementality tests to settle the argument when the two disagree. The result holds up in a full finance review.
Enriched profiles synced to the channels that can act on them. We layer firmographic, technographic, intent, and behavioral signals onto every profile, powered by MadSight, our data activation platform. Enriched segments flow to Meta, Google, LinkedIn, and your CRM on a continuous schedule.
Predictions and self-updating dashboards, built on data you own. LTV prediction, churn propensity, lead scoring, and demand forecasting run on modeled, version-controlled data in your own warehouse. Executive dashboards reconcile spend to revenue automatically, and every number is defined, sourced, and safe to act on.
We lead with architecture here rather than a logo. Our named public cases sit in adjacent high-consideration B2B — the transferable part is the measurement layer, and our Segment Select, Google and Meta partner status is the signal of data maturity that matters in this vertical.
We begin with full read access across your analytics, advertising, CRM, lifecycle, and warehouse environments. Within the first 30 days, we deliver a comprehensive audit that surfaces every broken tag, identity gap, and unreliable metric — clearly ranked by revenue impact — along with a signed measurement blueprint for moving forward. For the first time, you gain complete visibility into what’s actually working and what isn’t.
We implement clean, enterprise-grade tracking — GA4, GTM, and server-side collection — built precisely to the approved blueprint and validated event by event. Identity resolution and customer profiles begin unifying across devices and accounts, while the first modeled tables land in your own warehouse. You see event coverage increase rapidly and returning customers stop appearing as new.
Attribution and media mix models go live and are rigorously reconciled until spend, pipeline, and revenue tell one consistent story. Enriched audiences activate automatically across your channels, and executive dashboards come online with trustworthy numbers. By day 90, you’re making confident budget decisions off a single source of truth, with your team fully equipped to own and operate the system.
EGGKNITE© 2026 ALL RIGHTS RESERVED — A VERTEX INNOVATION COLLECTIVE COMPANYGet marketing tips, narratives, guides, and playbooks delivered to your inbox.