We help FinTech teams scale profitable paid acquisition. Full-funnel media measured on incremental funded accounts rather than clicks.
The difference is where the data lives.
Full-funnel media measured on incremental funded accounts rather than clicks.
The measurement layer runs inside your environment. Platforms get consented, hashed conversions and model scores — never the underlying records. We audit the signal you are actually collecting, harmonize it into a warehouse-native single customer view, engineer the server-side and identity layer on top, then activate it: hashed conversions to Meta and Google via CAPI, and model scores as audiences.
Paid media rewards precision. Accounts structured so the algorithms can learn. Conversion data that carries real margin. Creative tested at volume. All of it compounds.
High-intent demand, won from the query to the product grid. Search engineered around the value of each query, with bidding structured so budget follows profit. Listings, content, and ads on Google, Microsoft, Amazon, and Shopify run as one connected system.
Social creates demand. Programmatic carries it everywhere. Paid social on Meta, TikTok, and LinkedIn built on your customer data, with signal fidelity that lets platform AI find your next best customer. Programmatic extends it across websites, apps, and streaming TV.
Creative engineered from thousands of tests, then proven in your market. The first three seconds decide a video's outcome, and the ad that wins applause in the room is seldom the one that converts in the feed. Your campaigns start from that proven playbook, and we confirm what holds for your audience.
What your spend actually caused, measured independently of the platforms. Every platform claims the same conversion, so we measure on your terms. Geo holdouts and lift tests isolate the revenue your spend genuinely caused, and your first-party data anchors every number.
We lead with architecture here rather than a logo. Our named public cases sit in adjacent high-consideration B2B — the transferable part is the measurement layer, and our Segment Select, Google and Meta partner status is the signal of data maturity that matters in this vertical.
We audit the account, surface the wasted spend, and model what a customer is worth. Every dollar gets a plan to answer to.
Server-side tracking, offline conversions, and a clean incrementality baseline go live before launch. Success is defined before a single dollar spends.
Accounts structured around profit, performance creative loaded, media in market fast. Early signal compounds.
Every week we cut what loses and fund what wins. Lift tests confirm winners are genuinely incremental before they scale.
Reporting in revenue, margin, and pipeline terms. Built so you can defend every dollar to your finance team.
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