ECOMMERCE & RETAIL · LIFECYCLE & DEMAND GEN

Lifecycle & Demand Gen for Ecommerce & Retail

We help Ecommerce & Retail teams turn demand into repeat revenue. Automated flows fed by the same enriched data the ads run on.

4x
ROAS — Gold Collagen
10%
CVR — Science in Sport
8–12%
ER — Northtac

An ads agency and an email agency will never share a customer view.

(01) THE APPROACH

Why lifecycle & demand gen for Ecommerce & Retail is a different job

Automated flows fed by the same enriched data the ads run on.

One warehouse-native architecture where the same enriched data feeds paid, lifecycle and the storefront. Server-side tracking and identity resolution produce a single customer view in BigQuery. That view feeds enriched segments back into the ad platforms, and the same data drives the email and SMS flows — so paid and lifecycle compound instead of competing.

The cheapest revenue you will ever earn is the second order from a customer acquisition already paid for. Most brands spend everything at the top of the funnel and let it leak at every handoff after the click.

(02) WHAT'S INCLUDED

The build.

01

Email & SMS Lifecycle

Klaviyo and HubSpot flows built on behavior, each owning a revenue number. We build welcome, abandonment, post-purchase, winback, and VIP flows segmented by precise user actions, calibrated for engagement and revenue per touch. Multi-channel messaging (spanning email, SMS, push, and in-app) is deployed only where it earns its place, driving second and third-order purchases without demanding new ad spend.

02

Lead Funnels & ABM

Offers, nurture, and named-account plays that move prospects to closed-won. We build the full path: lead magnet, capture, scoring, routing, and nurture that keeps warm leads warm until sales is ready. For named accounts, tiered ABM plays run across ads, email, LinkedIn, and direct outreach, with handoff SLAs both teams co-sign.

03

CRO & Growth Engineering

Research-driven testing and in-house development on pages that carry revenue. Quantitative drop-off data and qualitative user behavior build a hypothesis backlog ranked by impact. Our developers ship high-converting landing environments, playbooks, lead magnets and interactive tools in days.

04

Funnel Analytics & Sales Enablement

Full-funnel visibility from first touch to closed revenue, shared by both teams. We connect ESP, funnel, ad platforms, and CRM so every lead carries its source, path, and value, reported against pipeline and closed-won. Sales gets the context, scoring, and handoff rules to act on what marketing sends, ensuring demand carries all the way to the bottom line.

(03) PROOF
4xROAS
Gold Collagen
beauty that converts
TRUSTED BY 80+ COMPANIES
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(04) HOW WE WORK

A plan, from day one.

01
Audit and Blueprint

We audit your ESP, funnels, landing pages, deliverability, and CRM, and quantify every leak in dollars. You get a prioritized roadmap, an ICP and segmentation plan, and a 90-day campaign calendar with owners and targets. By day 30 you know exactly where revenue is leaking and what we will build first.

02
Build and Launch

Core lifecycle flows go live in Klaviyo or HubSpot, the first funnel pages and tools ship, and deliverability and list hygiene get repaired. If ABM is in scope, the target list is tiered and the sales SLA is signed. You start seeing revenue from the first sends and the first conversions inside this window.

03
Test, Prove, Expand

The testing roadmap runs, winners get scaled, and reporting is wired to pipeline and closed-won in your CRM. Retention and post-purchase programs come online, and demand programs begin contributing pipeline. By day 90 you have a running machine with a monthly readout tied to revenue.

(05) WHAT YOU GET

Deliverables that ship.

(06) FAQ

Questions, answered.

Yes. Our published work includes Gold Collagen at 4x ROAS. We run lifecycle & demand generation inside a full-stack engagement built for High-Volume Ecommerce & Retail, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

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