ECOMMERCE & RETAIL · LIFECYCLE & DEMAND GEN

Lifecycle & Demand Gen for Ecommerce & Retail

We help Ecommerce & Retail teams turn demand into repeat revenue. Automated flows fed by the same enriched data the ads run on.

4x
ROAS — Gold Collagen
10%
CVR — Science in Sport
8–12%
ER — Northtac

An ads agency and an email agency will never share a customer view.

THE APPROACH

Why lifecycle & demand gen for Ecommerce & Retail is a different job

Automated flows fed by the same enriched data the ads run on.

One warehouse-native architecture where the same enriched data feeds paid, lifecycle and the storefront. Server-side tracking and identity resolution produce a single customer view in BigQuery. That view feeds enriched segments back into the ad platforms, and the same data drives the email and SMS flows — so paid and lifecycle compound instead of competing.

The cheapest revenue you will ever earn is the second order from a customer acquisition already paid for. Most brands spend everything at the top of the funnel and let it leak at every handoff after the click.

WHAT'S INCLUDED

The build.

01

Email & SMS Lifecycle

Klaviyo and HubSpot flows built on behavior, each owning a revenue number. Welcome, abandonment, post-purchase, winback, and VIP flows segmented by precise user actions. Email, SMS, push, and in-app deployed only where each earns its place, driving second and third orders without new ad spend.

02

Lead Funnels & ABM

Offers, nurture, and named-account plays that move prospects to closed-won. The full path: lead magnet, capture, scoring, routing, and nurture that keeps warm leads warm until sales is ready. For named accounts, tiered ABM plays run across ads, email, LinkedIn, and direct outreach.

03

CRO & Growth Engineering

Research-driven testing and in-house development on pages that carry revenue. Quantitative drop-off data and qualitative user behavior build a hypothesis backlog ranked by impact. Our developers ship high-converting landing pages, playbooks, lead magnets, and interactive tools in days.

04

Funnel Analytics & Sales Enablement

Full-funnel visibility from first touch to closed revenue, shared by both teams. ESP, funnel, ad platforms, and CRM connected so every lead carries its source, path, and value. Sales gets the context, scoring, and handoff rules to act on what marketing sends.

PROOF
4xROAS
Gold Collagen
beauty that converts
+50% DISTRIBUTION DEALS
15xROAS
Cirque du Soleil — Dralion
a full house, every night
88,000 TICKETS SOLD · 22 EVENTS
5xROI
Northtac
an engaged audience, built
8–12% ER · 200+ AFFILIATES
TRUSTED BY 80+ COMPANIES
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HOW WE WORK

A plan, from day one.

01
Audit the Funnel

We trace every handoff from ad to page to lead to repeat order and isolate where the journey leaks. You get the structural weaknesses, ranked.

02
Model the Journey

ICP, buying stages, and segments mapped, with targets set from your unit economics. You approve the blueprint before we build a single flow.

03
Build and Launch

Core lifecycle flows go live, funnel pages ship, and the ABM list gets tiered. Deliverability and CRM routing fixed as part of the build.

04
Scale and Compound

Proven flows expand to new segments, winning pages become templates, and repeat-revenue programs compound without fresh ad spend.

WHAT YOU GET

Deliverables that ship.

FAQ

Questions, answered.

Yes. Our published work includes Gold Collagen at 4x ROAS. We run lifecycle & demand generation inside a full-stack engagement built for High-Volume Ecommerce & Retail, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

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