SPEAKERS & FUTURISTS · LIFECYCLE & DEMAND GEN

Lifecycle & Demand Gen for Speakers & Futurists

We help Speakers & Futurists teams turn demand into repeat revenue. A newsletter and audience funnel that turns followers into inquiries, and nurture for the warm ones.

AEO/GEO
cited by AI search
30%
CVR — Smiota
$56M
pipeline built

And we build the pipeline that books it.

(01) THE APPROACH

Why lifecycle & demand gen for Speakers & Futurists is a different job

A newsletter and audience funnel that turns followers into inquiries, and nurture for the warm ones.

The pipeline runs from AI-search visibility through transactional pages to a captured, qualified inquiry. First, be the answer: schema, citable structure and an llms.txt that gets you recommended when a buyer asks an assistant for a speaker. Then be findable the classic way, with a page per keynote topic and a page per industry, plus the hire, book and fees pages most speaker sites simply do not have.

The cheapest revenue you will ever earn is the second order from a customer acquisition already paid for. Most brands spend everything at the top of the funnel and let it leak at every handoff after the click.

(02) WHAT'S INCLUDED

The build.

01

Email & SMS Lifecycle

Klaviyo and HubSpot flows built on behavior, each owning a revenue number. We build welcome, abandonment, post-purchase, winback, and VIP flows segmented by precise user actions, calibrated for engagement and revenue per touch. Multi-channel messaging (spanning email, SMS, push, and in-app) is deployed only where it earns its place, driving second and third-order purchases without demanding new ad spend.

02

Lead Funnels & ABM

Offers, nurture, and named-account plays that move prospects to closed-won. We build the full path: lead magnet, capture, scoring, routing, and nurture that keeps warm leads warm until sales is ready. For named accounts, tiered ABM plays run across ads, email, LinkedIn, and direct outreach, with handoff SLAs both teams co-sign.

03

CRO & Growth Engineering

Research-driven testing and in-house development on pages that carry revenue. Quantitative drop-off data and qualitative user behavior build a hypothesis backlog ranked by impact. Our developers ship high-converting landing environments, playbooks, lead magnets and interactive tools in days.

04

Funnel Analytics & Sales Enablement

Full-funnel visibility from first touch to closed revenue, shared by both teams. We connect ESP, funnel, ad platforms, and CRM so every lead carries its source, path, and value, reported against pipeline and closed-won. Sales gets the context, scoring, and handoff rules to act on what marketing sends, ensuring demand carries all the way to the bottom line.

(03) PROOF
30%CVR
Smiota
demand, engineered
$56M SALES PIPELINE

The strongest signal here is not a logo. We are an AI-native agency — private LLMs, agentic AI and predictive ML in production — which means we build the systems futurists get on stage to describe. Smiota is the lead-engineering proof: 30% CVR and $56M of pipeline from the same inquiry machinery.

TRUSTED BY 80+ COMPANIES
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(04) HOW WE WORK

A plan, from day one.

01
Audit and Blueprint

We audit your ESP, funnels, landing pages, deliverability, and CRM, and quantify every leak in dollars. You get a prioritized roadmap, an ICP and segmentation plan, and a 90-day campaign calendar with owners and targets. By day 30 you know exactly where revenue is leaking and what we will build first.

02
Build and Launch

Core lifecycle flows go live in Klaviyo or HubSpot, the first funnel pages and tools ship, and deliverability and list hygiene get repaired. If ABM is in scope, the target list is tiered and the sales SLA is signed. You start seeing revenue from the first sends and the first conversions inside this window.

03
Test, Prove, Expand

The testing roadmap runs, winners get scaled, and reporting is wired to pipeline and closed-won in your CRM. Retention and post-purchase programs come online, and demand programs begin contributing pipeline. By day 90 you have a running machine with a monthly readout tied to revenue.

(05) WHAT YOU GET

Deliverables that ship.

(06) FAQ

Questions, answered.

Yes. Our published work includes Smiota at 30% CVR. We run lifecycle & demand generation inside a full-stack engagement built for Speakers, Futurists & Speaker Bureaus, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

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