WELLNESS & PERFORMANCE · HEADLESS WEB & AI DEV

Headless Web & AI Dev for Wellness & Performance

We help Wellness & Performance teams ship fast, secure, AI-native web software. The web solutions for the future of business are fast, secure, composable, and intelligent, and you own every line.

10%
CVR — Science in Sport
20%
AOV lift
4x
ROAS — Gold Collagen

Restriction is the design input here, not the surprise.

THE APPROACH

Why headless web & ai dev for Wellness & Performance is a different job

The web solutions for the future of business are fast, secure, composable, and intelligent, and you own every line. Anyone can bolt a chatbot onto a template. We build software around your real priorities, whether that is a client platform, an internal system, a custom B2B product, or the site that sells, and we ship it to production under your name.

Assume restriction as the starting condition, then build the engine that does not depend on ad approval. Lifecycle carries the revenue when paid is constrained. Predictive LTV and churn models decide where retention spend goes, and the subscription flows are built against the prediction rather than a flat rule.

WHAT'S INCLUDED

The build.

01

Custom Software & Web Apps

Client-facing apps and the internal tools your team runs on, built to fit. Customer portals, platforms, and dashboards, plus internal tools for CRM, projects, HR, and operations shaped to how your people work. UI and UX design, wireframes, prototypes, and a design system behind every screen.

02

Composable Sites & Headless Content

Fast, composable sites your marketers run without waiting on a deploy. Marketing sites, blogs, and docs on a headless architecture with a CMS like Sanity, Payload, or Contentful, so your team publishes on its own. One API-first content core feeds web, mobile, and whatever surface comes next.

03

Backend, Architecture & Security

Services, system architecture, and security engineered to hold up in production. The services, APIs, and databases underneath the product, with authentication, role-based access, and single sign-on. Legacy systems re-platform in stages with the strangler pattern, and security is engineered in from the first commit.

04

AI-Native Software

AI built into the product and the data, running in production. Streaming copilots, generative UI, and semantic search on the frontend. RAG pipelines over your own content, agents wired to your systems through the Model Context Protocol, and the evals and guardrails that keep it dependable.

PROOF
10%CVR
Science in Sport
fueling everyday athletes
35% BRAND AWARENESS · 20% AOV
15xROAS
Cirque du Soleil — Dralion
a full house, every night
88,000 TICKETS SOLD · 22 EVENTS
4xROAS
Gold Collagen
beauty that converts
+50% DISTRIBUTION DEALS
TRUSTED BY 80+ COMPANIES
ArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du SoleilArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du Soleil
CMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV SummitCMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV Summit
HOW WE WORK

A plan, from day one.

01
Discover & Scope

A paid discovery sprint: stakeholder interviews, a technical audit, and a documented brief with the data model and success metrics. Signed off before design begins.

02
Design & Prototype

Wireframes for every key flow, then high-fidelity screens your team can click through. Nothing moves to build until the design is approved.

03
Architect the Stack

Data model, auth, hosting, CMS, and where AI and integrations live, settled on paper. Everything picked to be owned, extended, and swapped without a rebuild.

04
Build Frontend & Backend

One team, your repository, typed APIs, automated tests, and security checks as it ships. You see working software in a live environment early and often.

05
Launch, Measure & Own

Full QA, accessibility, and security review, then the keys transfer: source code, repos, and every credential. Keep us on to extend it, or run it yourself.

WHAT YOU GET

Deliverables that ship.

FAQ

Questions, answered.

Yes. Our published work includes Science in Sport at 10% CVR. We run headless web & AI development inside a full-stack engagement built for Wellness & Performance Brands, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

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