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WELLNESS & PERFORMANCE · HEADLESS WEB & AI DEV

Headless Web & AI Dev for Wellness & Performance

We help Wellness & Performance teams ship fast, secure, AI-native web software. The web solutions for the future of business are fast, secure, composable, and intelligent, and you own every line.

Book a strategy call →See what's included
10%
CVR — Science in Sport
20%
AOV lift
4x
ROAS — Gold Collagen

Restriction is the design input here, not the surprise.

(01) THE APPROACH

Why headless web & ai dev for Wellness & Performance is a different job

The web solutions for the future of business are fast, secure, composable, and intelligent, and you own every line. Anyone can bolt a chatbot onto a template. We build software around your real priorities, whether that is a client platform, an internal system, a custom B2B product, or the site that sells, and we ship it to production under your name.

Assume restriction as the starting condition, then build the engine that does not depend on ad approval. Lifecycle carries the revenue when paid is constrained. Predictive LTV and churn models decide where retention spend goes, and the subscription flows are built against the prediction rather than a flat rule.

(02) WHAT'S INCLUDED

The build.

01

Custom Software & Web Apps

Client-facing apps and the internal tools your team runs on, built to fit. We build the apps your customers use and the software your team runs the business on: customer portals, platforms, and dashboards, plus internal tools for CRM, projects, HR, and operations shaped to how your people actually work. Custom B2B systems, admin panels, and the automations and integrations between them ship as one connected build, with UI and UX design, wireframes, prototypes, and a design system behind every screen.

02

Composable Sites & Headless Content

Fast, composable sites your marketers run without waiting on a deploy. We build marketing sites, blogs, documentation, and conversion-focused pages on a composable, headless architecture, with a CMS like Sanity, Payload, or Contentful and editorial workflows, roles, and live preview so your team publishes on its own. One API-first content core, the MACH pattern, feeds your web, mobile, and whatever surface comes next, and every page is engineered to load fast and stay stable on real devices.

03

Backend, Data & Security

Services, databases, and security engineered to hold up in production. We build the services, APIs, and databases underneath the product, with authentication and authorization, role-based access, and single sign-on, plus the third-party integrations that connect the tools you already run. On top of that data we model the product and operational analytics your team reads in its own dashboards. Security is engineered in from the first commit: secure defaults, hardened access and encryption, dependency and code review, and the audits and compliance your industry requires, so the software is built to hold up in production and to pass a security review.

04

AI-Native Software

AI built into the product and the data, running in production. On the frontend we build streaming copilots, generative UI, semantic search, and real-time assistants with tools like the Vercel AI SDK. On the backend we build RAG pipelines grounded in your own content over pgvector, agents with tool-calling wired to your systems through the Model Context Protocol, and structured extraction, all with the gateways, evals, and guardrails that keep AI dependable in production.

(03) PROOF
10%CVR
Science in Sport
fueling everyday athletes
35% BRAND AWARENESS · 20% AOV
TRUSTED BY 80+ COMPANIES
ArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du SoleilArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du Soleil
CMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV SummitCMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV Summit
(04) HOW WE WORK

A plan, from day one.

01
Discover, Design, Architect

We run the discovery sprint, agree the scope, and design the experience and prototype. The architecture gets decided: data model and databases, auth and permissions, hosting and rendering, integrations, security, and where AI lives. You end the month with an approved design, a documented technical plan, and the build already underway.

02
Build in Production

The frontend and backend get built together in your repository, with the databases, integrations, auth, and admin tools wired in. The first flows and screens ship to a live production environment your team can use, and any AI layer starts coming online with evals in place. You are reviewing working software every week.

03
Harden, Launch, Own

We complete the build, run the QA, accessibility, and security review, and validate performance before launch. The app, platform, or site goes live, monitoring comes online, and the code and infrastructure transfer fully to you. You finish the quarter with the software in production and the keys in your hands.

(05) WHAT YOU GET

Deliverables that ship.

(06) FAQ

Questions, answered.

Yes. Our published work includes Science in Sport at 10% CVR. We run headless web & AI development inside a full-stack engagement built for Wellness & Performance Brands, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

KEEP EXPLORINGWellness & Performance growth marketing →Headless Web & AI Dev — full service →Paid Media for Wellness & Performance →Data & Analytics for Wellness & Performance →AI & Machine Learning for Wellness & Performance →
FREE RESOURCESWebflow vs Next.js →Beauty & wellness benchmarks →Free site-speed revenue model →

Let's grow.

Book a free strategy call →
hello@eggknite.com · +1 (888) 574-GROW
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