Data & Analytics Engineering
Server-side tracking and identity resolution unifying ad → registration → purchase → attendance into provable channel-to-ticket attribution.
ATLANTA · LIVE EVENTS
Live Events Marketing in Atlanta
EGGKNITE is a event & conference marketing agency for Atlanta Live Events brands, working as a senior, remote team. From ad to registration to attendance to renewal — we run the ticket-sales engine and unify the data, so every seat and every sponsor dollar is provable.
15x
ROAS — Cirque du Soleil
88,000
tickets sold
9–27x
ROAS — ASU+GSV Summit
Including the part sponsors ask about.
(01) THE APPROACH
Live Events marketing, built for Atlanta
Atlanta is a payments and logistics powerhouse with a fast-growing media scene. Payments funnels are regulated and multi-party, so provable, compliant attribution is the growth unlock most teams are missing. For Live Events brands here, the ticket engine and the measurement layer are the same system, so pacing decisions are made on real numbers against a fixed date.
Server-side tracking and identity resolution unify ad → registration → purchase → attendance, so a ticket resolves to the source that actually sold it. Sponsor leads carry dollar values into a report you can hand over without caveats.
We run as a distributed senior team, not a Atlanta storefront — so your budget buys operators and engineering instead of a downtown office. We work inside your own accounts, on ET hours, and most clients never needed us in the room to hit their numbers.
(02) WHAT'S INCLUDED
The build.
Paid Growth & Performance Media
Full-funnel ticket campaigns measured on incremental ticket revenue and paced to the deadline.
Lifecycle & Demand Generation
Registration-funnel CRO, abandonment recovery, and a persistent attendee database you reactivate next year.
Agentic AI & Automation
Integrations across Eventbrite, Cvent, Hopin and Swoogo into CRM and email/SMS, plus automated attendee journeys.
(03) PROOF
15xROAS
Cirque du Soleil — BAZZAR
a full house, every night
88,000 TICKETS SOLD · 2M ENGAGEMENTS
TRUSTED BY 80+ COMPANIES
◆ IN ATLANTA
The Live Events growth stack in Atlanta
Atlanta's fintech & payments and logistics market shapes what Live Events brands here need. We run each channel as one connected system — here is that stack, mapped to Atlanta.
(04) HOW WE WORK
A plan, from day one.
01
Audit
We map how live events demand, tracking and CRM connect today, and where Atlanta spend and leads are leaking.
02
Engineer
The ticket engine and the measurement layer are the same system, so pacing decisions are made on real numbers against a fixed date.
03
Activate & scale
Server-side tracking and identity resolution unify ad → registration → purchase → attendance, so a ticket resolves to the source that actually sold it. Sponsor leads carry dollar values into a report you can hand over without caveats.
(05) WHAT YOU GET
Deliverables that ship.
- Proven at both ends of the market. A Cirque du Soleil residency at 15x ROAS and 88,000 tickets, and a B2B summit in ASU+GSV at up to 27x. Consumer scale and B2B precision are different problems and we have run both.
- Fixed-date is our default mode. Pacing to a deadline is the normal condition here, not an emergency. The spend model assumes the date cannot move.
- Sponsor reporting that survives scrutiny. Badge-scan to CRM lead pipelines with dollar values attached, which is what turns a renewal conversation into a formality.
(06) FAQ
Questions, answered.
Let's grow.
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