LIVE EVENTS · PAID MEDIA

Paid Media for Live Events

We help Live Events teams scale profitable paid acquisition. Full-funnel ticket campaigns measured on incremental ticket revenue and paced to the deadline.

15x
ROAS — Cirque du Soleil
88,000
tickets sold
9–27x
ROAS — ASU+GSV Summit

Including the part sponsors ask about.

(01) THE APPROACH

Why paid media for Live Events is a different job

Full-funnel ticket campaigns measured on incremental ticket revenue and paced to the deadline.

The ticket engine and the measurement layer are the same system, so pacing decisions are made on real numbers against a fixed date. Server-side tracking and identity resolution unify ad → registration → purchase → attendance, so a ticket resolves to the source that actually sold it. Sponsor leads carry dollar values into a report you can hand over without caveats.

Paid media rewards precision. Accounts structured so the algorithms can learn. Conversion data that carries real margin. Creative tested at volume. All of it compounds.

(02) WHAT'S INCLUDED

The build.

01

Search, Shopping & Marketplaces

High-intent demand, won from the query to the product grid. We engineer search around the intrinsic value of each query, with match types and bidding structured so capital allocation strictly follows profit. Listings, content, and ads run as one connected system, winning the search results and product grids where purchase decisions happen.

02

Paid Social & Programmatic

Social creates demand. Programmatic carries it everywhere. We plan paid social as a demand-creation engine: audience intelligence built on your customer data, modular creative personalized at scale, and signal fidelity that lets platform AI find your next best customer. Programmatic extends it across websites, apps, and streaming TV on vetted inventory.

03

Performance Creative

We've tested thousands of ads. That many tests teach you things no brief can: the first three seconds decide a video's fate, and the ad the room loves is rarely the one that sells. Your campaigns start from that proven playbook, then we test and confirm what is true for your specific market.

04

Measurement & Incrementality

Ad platforms grade their own homework. Every one of them gives itself an A. We measure what your spend actually caused. Geo holdouts and lift tests isolate true incremental revenue, while your first-party data anchors everything to reality and answers the only question that matters: where does the next dollar go?

(03) PROOF
15xROAS
Cirque du Soleil — BAZZAR
a full house, every night
88,000 TICKETS SOLD · 2M ENGAGEMENTS
TRUSTED BY 80+ COMPANIES
ArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du SoleilArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du Soleil
CMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV SummitCMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV Summit
(04) HOW WE WORK

A plan, from day one.

01
Audit, Baseline, Launch

We audit your accounts, cut obvious waste, and build the economic model and measurement plan. Tracking goes live, the first restructured campaigns and creative tests launch, and you see early wins on your highest-intent demand.

02
Test and Optimize

Creative and audience testing reaches full cadence across your priority channels. We shift budget toward what converts, expand the winners, and stand up the first geo holdout or lift test to separate real incremental revenue from platform-reported credit.

03
Scale What Is Proven

With winners validated by testing, we scale spend with confidence and open new channels where the economics support it. Reporting now ties directly to revenue and margin, and most accounts reach a 25-100% ROAS improvement over where they started.

(05) WHAT YOU GET

Deliverables that ship.

(06) FAQ

Questions, answered.

Yes. Our published work includes Cirque du Soleil — BAZZAR at 15x ROAS. We run paid media inside a full-stack engagement built for Live Events, Conferences & Festivals, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

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