LIVE EVENTS · PAID MEDIA

Paid Media for Live Events

We help Live Events teams scale profitable paid acquisition. Full-funnel ticket campaigns measured on incremental ticket revenue and paced to the deadline.

15x
ROAS — Cirque du Soleil
88,000
tickets sold
9–27x
ROAS — ASU+GSV Summit

Including the part sponsors ask about.

THE APPROACH

Why paid media for Live Events is a different job

Full-funnel ticket campaigns measured on incremental ticket revenue and paced to the deadline.

The ticket engine and the measurement layer are the same system, so pacing decisions are made on real numbers against a fixed date. Server-side tracking and identity resolution unify ad → registration → purchase → attendance, so a ticket resolves to the source that actually sold it. Sponsor leads carry dollar values into a report you can hand over without caveats.

Paid media rewards precision. Accounts structured so the algorithms can learn. Conversion data that carries real margin. Creative tested at volume. All of it compounds.

WHAT'S INCLUDED

The build.

01

Search, Shopping & Marketplaces

High-intent demand, won from the query to the product grid. Search engineered around the value of each query, with bidding structured so budget follows profit. Listings, content, and ads on Google, Microsoft, Amazon, and Shopify run as one connected system.

02

Paid Social & Programmatic

Social creates demand. Programmatic carries it everywhere. Paid social on Meta, TikTok, and LinkedIn built on your customer data, with signal fidelity that lets platform AI find your next best customer. Programmatic extends it across websites, apps, and streaming TV.

03

Performance Creative

Creative engineered from thousands of tests, then proven in your market. The first three seconds decide a video's outcome, and the ad that wins applause in the room is seldom the one that converts in the feed. Your campaigns start from that proven playbook, and we confirm what holds for your audience.

04

Measurement & Incrementality

What your spend actually caused, measured independently of the platforms. Every platform claims the same conversion, so we measure on your terms. Geo holdouts and lift tests isolate the revenue your spend genuinely caused, and your first-party data anchors every number.

PROOF
15xROAS
Cirque du Soleil — Dralion
a full house, every night
88,000 TICKETS SOLD · 22 EVENTS
4xROAS
Gold Collagen
beauty that converts
+50% DISTRIBUTION DEALS
5xROI
Northtac
an engaged audience, built
8–12% ER · 200+ AFFILIATES
TRUSTED BY 80+ COMPANIES
ArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du SoleilArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du Soleil
CMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV SummitCMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV Summit
HOW WE WORK

A plan, from day one.

01
Audit & Model

We audit the account, surface the wasted spend, and model what a customer is worth. Every dollar gets a plan to answer to.

02
Measurement First

Server-side tracking, offline conversions, and a clean incrementality baseline go live before launch. Success is defined before a single dollar spends.

03
Build & Launch

Accounts structured around profit, performance creative loaded, media in market fast. Early signal compounds.

04
Test & Scale

Every week we cut what loses and fund what wins. Lift tests confirm winners are genuinely incremental before they scale.

05
Report & Defend

Reporting in revenue, margin, and pipeline terms. Built so you can defend every dollar to your finance team.

WHAT YOU GET

Deliverables that ship.

FAQ

Questions, answered.

Yes. Our published work includes Cirque du Soleil — Dralion at 15x ROAS. We run paid media inside a full-stack engagement built for Live Events, Conferences & Festivals, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

CATALIST NEWSLETTER

Monthly dose of growth marketing.

Get marketing tips, narratives, guides, and playbooks delivered to your inbox.

Protected by reCAPTCHA — Google's Privacy Policy and Terms of Service apply.