Data & Analytics Engineering
Server-side tracking and identity resolution unifying ad → registration → purchase → attendance into provable channel-to-ticket attribution.
EGGKNITE is a event & conference marketing agency for Seattle Live Events brands, working as a senior, remote team. From ad to registration to attendance to renewal — we run the ticket-sales engine and unify the data, so every seat and every sponsor dollar is provable.
Including the part sponsors ask about.
Seattle lives next to cloud and marketplace giants, so the local bar for data and engineering is high. Brands here expect a measurement stack and marketplace fluency, not a dashboard of platform-reported ROAS. For Live Events brands here, the ticket engine and the measurement layer are the same system, so pacing decisions are made on real numbers against a fixed date.
Server-side tracking and identity resolution unify ad → registration → purchase → attendance, so a ticket resolves to the source that actually sold it. Sponsor leads carry dollar values into a report you can hand over without caveats.
We run as a distributed senior team, not a Seattle storefront — so your budget buys operators and engineering instead of a downtown office. We work inside your own accounts, on PT hours, and most clients never needed us in the room to hit their numbers.
Server-side tracking and identity resolution unifying ad → registration → purchase → attendance into provable channel-to-ticket attribution.
Full-funnel ticket campaigns measured on incremental ticket revenue and paced to the deadline.
Registration-funnel CRO, abandonment recovery, and a persistent attendee database you reactivate next year.
Integrations across Eventbrite, Cvent, Hopin and Swoogo into CRM and email/SMS, plus automated attendee journeys.




































Seattle's cloud & B2B SaaS and ecommerce market shapes what Live Events brands here need. We run each channel as one connected system — here is that stack, mapped to Seattle.
We map how live events demand, tracking and CRM connect today, and where Seattle spend and leads are leaking.
The ticket engine and the measurement layer are the same system, so pacing decisions are made on real numbers against a fixed date.
Server-side tracking and identity resolution unify ad → registration → purchase → attendance, so a ticket resolves to the source that actually sold it. Sponsor leads carry dollar values into a report you can hand over without caveats.
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