LIVE EVENTS · AGENTIC AI & AUTOMATION

Agentic AI & Automation for Live Events

We help Live Events teams deploy autonomous AI agents into your revenue stack. Integrations across Eventbrite, Cvent, Hopin and Swoogo into CRM and email/SMS, plus automated attendee journeys.

15x
ROAS — Cirque du Soleil
88,000
tickets sold
9–27x
ROAS — ASU+GSV Summit

Including the part sponsors ask about.

(01) THE APPROACH

Why agentic ai & automation for Live Events is a different job

Integrations across Eventbrite, Cvent, Hopin and Swoogo into CRM and email/SMS, plus automated attendee journeys.

The ticket engine and the measurement layer are the same system, so pacing decisions are made on real numbers against a fixed date. Server-side tracking and identity resolution unify ad → registration → purchase → attendance, so a ticket resolves to the source that actually sold it. Sponsor leads carry dollar values into a report you can hand over without caveats.

Most "AI agents" are rule-based scripts dressed up in better marketing. A real agent reasons toward a goal, picks its own next step, and knows when to stop and ask a human. We build one only when the work is genuinely unpredictable, and we keep a person on the trigger for anything that touches a customer or a budget.

(02) WHAT'S INCLUDED

The build.

01

AI SDRs & Outbound Agents

Pipeline at machine volume, personalized enough to actually get replies. Agents research target accounts, read live buying signals, and write outbound personalized to each contact, booking meetings your reps close. A human approves every message before it sends, so you scale volume while your sender reputation stays intact.

02

Marketing Ops & Personalization

Campaigns watched around the clock, experiences tuned to every visitor. Agents catch spend drift or a broken pixel the moment it happens, rebalance budgets toward what is working, and have reporting ready before standup. On site, offers adapt to each visitor in real time, tested in multivariate experiments and attributed to revenue.

03

Custom Assistants & Automation

Internal tools on your data, your stack stitched so copy-paste work ends. Claude- and GPT-powered proposal writers, research copilots, and knowledge assistants run on your data with scoped access, so answers stay grounded in your numbers. Your CRM, ad platforms, email, billing, and warehouse connect into workflows that keep records in sync.

04

Agent Evaluation & Guardrails

Guardrails, monitoring, and approval gates on every agent we ship. Every agent ships with an evaluation suite that scores output against real examples before it touches production. High-stakes actions pass through human approval gates, live monitoring flags drift the moment it appears, and every action is logged and auditable.

(03) PROOF
15xROAS
Cirque du Soleil — BAZZAR
a full house, every night
88,000 TICKETS SOLD · 2M ENGAGEMENTS
TRUSTED BY 80+ COMPANIES
ArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du SoleilArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du Soleil
CMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV SummitCMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV Summit
(04) HOW WE WORK

A plan, from day one.

01
Audit & Blueprint

We map your team's manual workflows, quantify the hours and the leakage, and hand back a ranked automation plan. The highest-return agent is scoped in detail: a named job, the data it may touch, its escalation path, and the success metric it will be judged on. The build starts before the month is out.

02
Build, Test, Go Live

The first agent is built and tested against its evaluation suite, with monitoring and human approval gates wired in before it touches a real customer or budget. By day 60 it is live inside your stack and reporting starts reconciling its activity to pipeline. Your team works with it from day one.

03
Expand & Prove

The next agents on the plan go live one at a time, each with its own scoped job and success metric. We tune against the evals, prove the hours returned and pipeline influenced in your own dashboards, and keep documentation and training current as the roster grows. We agree the next quarter's plan together.

(05) WHAT YOU GET

Deliverables that ship.

(06) FAQ

Questions, answered.

Yes. Our published work includes Cirque du Soleil — BAZZAR at 15x ROAS. We run agentic AI & automation inside a full-stack engagement built for Live Events, Conferences & Festivals, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

CATALIST NEWSLETTER

Monthly dose of growth marketing.

Get marketing tips, narratives, guides, and playbooks delivered to your inbox.