LIVE EVENTS · AGENTIC AI & AUTOMATION

Agentic AI & Automation for Live Events

We help Live Events teams deploy autonomous AI agents into your revenue stack. Integrations across Eventbrite, Cvent, Hopin and Swoogo into CRM and email/SMS, plus automated attendee journeys.

15x
ROAS — Cirque du Soleil
88,000
tickets sold
9–27x
ROAS — ASU+GSV Summit

Including the part sponsors ask about.

(01) THE APPROACH

Why agentic ai & automation for Live Events is a different job

Integrations across Eventbrite, Cvent, Hopin and Swoogo into CRM and email/SMS, plus automated attendee journeys.

The ticket engine and the measurement layer are the same system, so pacing decisions are made on real numbers against a fixed date. Server-side tracking and identity resolution unify ad → registration → purchase → attendance, so a ticket resolves to the source that actually sold it. Sponsor leads carry dollar values into a report you can hand over without caveats.

Most so-called AI agents are rule-based scripts in more sophisticated packaging. A genuine agent reasons toward a goal, selects its own next step, and recognizes when to stop and defer to a human. We build one only when the work is genuinely unpredictable, and we keep a person in command of anything that touches a customer or a budget.

(02) WHAT'S INCLUDED

The build.

01

AI SDRs & Outbound Agents

Pipeline at machine volume, personalized precisely enough to earn the reply. Agents research target accounts, read live buying signals, and compose outbound personalized to each contact, booking meetings your reps close. A human approves every message before it sends, so you scale volume while your sender reputation stays intact.

02

Marketing Ops & Personalization

Campaigns monitored around the clock, experiences tuned to every visitor. Agents detect spend drift or a broken pixel the moment it occurs, rebalance budgets toward what is performing, and deliver reporting the instant your team needs it. On site, offers adapt to each visitor in real time, tested in multivariate experiments and attributed to revenue.

03

Custom Assistants & Automation

Internal tools on your data, and a stack integrated so manual handoffs disappear. Claude- and GPT-powered proposal writers, research copilots, and knowledge assistants run on your data with scoped access, so answers stay grounded in your numbers. Your CRM, ad platforms, email, billing, and warehouse connect into workflows that keep every record in sync.

04

Agent Evaluation & Guardrails

Guardrails, monitoring, and approval gates on every agent we ship. Every agent ships with an evaluation suite that scores output against real examples before it reaches production. High-stakes actions pass through human approval gates, live monitoring surfaces drift the moment it appears, and every action is logged and auditable.

(03) PROOF
15xROAS
Cirque du Soleil — Dralion
a full house, every night
88,000 TICKETS SOLD · 22 EVENTS
4xROAS
Gold Collagen
beauty that converts
+50% DISTRIBUTION DEALS
5xROI
Northtac
an engaged audience, built
8–12% ER · 200+ AFFILIATES
TRUSTED BY 80+ COMPANIES
ArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du SoleilArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du Soleil
CMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV SummitCMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV Summit
(04) HOW WE WORK

A plan, from day one.

01
Map the Manual Work

We map every manual workflow across your revenue team, quantify the hours lost and the revenue leaking between systems, and rank each one by return. You receive an automation plan that names precisely which work agents should own, and in what order, before we build anything.

02
Design the Agent Roster

Each agent is scoped like a hire: a defined role, access to only the data it needs, a clear escalation path, and a single success metric tied to pipeline. We choose the simplest mechanism that delivers, a direct workflow, a single model call, or a full reasoning agent, so nothing is over-engineered. Each agent is an expert scoped to one outcome.

03
Deploy Into Your Stack

Agents ship into the tools you already run, your CRM, ad platforms, warehouse, and Slack, rather than another dashboard to maintain. Each one is integrated and tested against its evaluation suite before it touches a real customer or a real budget. The highest-return workflow goes live first, so value arrives early.

04
Govern with Evaluations

Human approval gates sit on every high-stakes action, evaluation suites score output continuously, and reporting reconciles what the agents did back to pipeline and revenue. When an agent begins to drift, monitoring surfaces it before it reaches your numbers. Guardrails are engineered in from the first day.

05
Enable & Expand

Every workflow is documented and every operator on your team is trained, and we keep both current as the agents evolve. Retain us to run and grow the roster, or operate it independently. Either way, you own the agents, the data, and the playbook.

(05) WHAT YOU GET

Deliverables that ship.

(06) FAQ

Questions, answered.

Yes. Our published work includes Cirque du Soleil — Dralion at 15x ROAS. We run agentic AI & automation inside a full-stack engagement built for Live Events, Conferences & Festivals, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

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