LIVE EVENTS · AI & MACHINE LEARNING

AI & Machine Learning for Live Events

We help Live Events teams put predictive models into production. Show-rate and upgrade propensity models for VIP and upsell targeting.

15x
ROAS — Cirque du Soleil
88,000
tickets sold
9–27x
ROAS — ASU+GSV Summit

Including the part sponsors ask about.

THE APPROACH

Why ai & machine learning for Live Events is a different job

Show-rate and upgrade propensity models for VIP and upsell targeting.

The ticket engine and the measurement layer are the same system, so pacing decisions are made on real numbers against a fixed date. Server-side tracking and identity resolution unify ad → registration → purchase → attendance, so a ticket resolves to the source that actually sold it. Sponsor leads carry dollar values into a report you can hand over without caveats.

Artificial intelligence only counts when it runs in production, changes what your team does next, and shows up in revenue you can measure against a clear baseline. Everything else is expensive theater.

WHAT'S INCLUDED

The build.

01

Predictive Models & Custom Solutions

Scoring and recommendations, plus any model where a data problem is attached to revenue. Lead scoring, churn propensity, lifetime value, and demand forecasting trained on your closed-won history, plus catalog-trained recommendations that raise order value. Every use case is backtested against your own history before you pay.

02

Generative AI & Private LLMs

Your own language models, grounded in your data, running in your cloud. Internal LLMs and retrieval pipelines over your documents, knowledge base, and warehouse, powering search, drafting, and answers your team can trust. Your data stays inside your environment, behind your access controls.

03

Model Customization & Fine-Tuning

RAG, fine-tuning, or both, chosen on the evidence and tuned to your domain. Retrieval-augmented generation when your knowledge changes daily, fine-tuning when a model must internalize your tone and judgment, and often both. Every tuned model is versioned and scored against a held-out set, so accuracy is a number you can see.

04

Language, Vision & Audio AI

Sentiment, transcription, and classification across text, media, and calls. Pipelines that classify tickets, reviews, calls, and leads, score sentiment, and route what matters to the right owner. Speech-to-text, video understanding, and image analysis turn unstructured media into structured signal in your dashboards.

PROOF
15xROAS
Cirque du Soleil — Dralion
a full house, every night
88,000 TICKETS SOLD · 22 EVENTS
4xROAS
Gold Collagen
beauty that converts
+50% DISTRIBUTION DEALS
5xROI
Northtac
an engaged audience, built
8–12% ER · 200+ AFFILIATES
TRUSTED BY 80+ COMPANIES
ArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du SoleilArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du Soleil
CMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV SummitCMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV Summit
HOW WE WORK

A plan, from day one.

01
Map the Money

We audit your data and rank every candidate use case by revenue at stake. You get a scored roadmap with one clear first build.

02
Fix the Foundation

We build the pipelines, labels, and clean training sets the first use case needs. This is the step most vendors skip, and the one most failed projects trace back to.

03
Prove It Offline

Every model is backtested against your own history and a baseline it has to beat. If it cannot win, it does not ship.

04
Ship to Production

Models deploy inside your stack, so scores and recommendations show up where your team already works. Monitored from day one.

WHAT YOU GET

Deliverables that ship.

FAQ

Questions, answered.

Yes. Our published work includes Cirque du Soleil — Dralion at 15x ROAS. We run AI & machine learning inside a full-stack engagement built for Live Events, Conferences & Festivals, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

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