LIVE EVENTS · AI SEARCH OPTIMIZATION

AI Search Optimization for Live Events

We help Live Events teams get cited and recommended by AI answer engines. AI search is not a lighter version of SEO.

15x
ROAS — Cirque du Soleil
88,000
tickets sold
9–27x
ROAS — ASU+GSV Summit

Including the part sponsors ask about.

THE APPROACH

Why ai search optimization for Live Events is a different job

AI search is not a lighter version of SEO. Search is turning into a brand channel, where the winner is whoever the model trusts enough to name. That trust is earned off your own website, in the sources AI actually reads, and it compounds for whoever moves first.

The ticket engine and the measurement layer are the same system, so pacing decisions are made on real numbers against a fixed date. Server-side tracking and identity resolution unify ad → registration → purchase → attendance, so a ticket resolves to the source that actually sold it. Sponsor leads carry dollar values into a report you can hand over without caveats.

WHAT'S INCLUDED

The build.

01

AI Visibility Audit & Reporting

Know exactly how AI engines answer your buyers, tracked straight to revenue. We run the real prompts your buyers use through ChatGPT, Perplexity, Gemini, and Google AI Overviews to baseline citation rate, share of voice, and sentiment. Ongoing reports track those metrics plus LLM referral conversions, tied to revenue.

02

Answer & Generative Engine Optimization

We shape content so models quote you first. Content restructured the way models read it: definition-first sentences, self-contained sections, dense verifiable facts. AI cites specific passages rather than whole pages, so we optimize at the passage level.

03

SEO, Entity & Technical Foundations

One foundation that pays into Google rankings and AI answers. Models reason about entities, so we make it unambiguous who you are and what you sell: schema, structured data, clean internal linking, and open crawl access for the AI crawlers. The same work lifts your Google rankings.

04

Digital PR & Third-Party Authority

Most of the win is earned off your own domain. AI trusts credible sources, so we build presence where the models look: earned press, review platforms, community discussion, and the third-party rankings engines quote back verbatim.

PROOF
15xROAS
Cirque du Soleil — Dralion
a full house, every night
88,000 TICKETS SOLD · 22 EVENTS
4xROAS
Gold Collagen
beauty that converts
+50% DISTRIBUTION DEALS
5xROI
Northtac
an engaged audience, built
8–12% ER · 200+ AFFILIATES
TRUSTED BY 80+ COMPANIES
ArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du SoleilArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du Soleil
CMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV SummitCMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV Summit
HOW WE WORK

A plan, from day one.

01
Baseline & Opportunity Audit

We test your buyers' real prompts against every major AI engine and benchmark your citation rate and share of voice. You leave with a scored baseline and the fastest wins ranked.

02
Foundation & Entity Fixes

Schema, structured data, crawl access for AI bots, and clean internal linking, so models can parse who you are. It lifts your traditional rankings too.

03
Content Engineering

Pages, answers, and FAQs built for your highest-value prompts, structured passage by passage for retrieval and citation.

04
Authority & Digital PR

Press, reviews, community presence, and the third-party rankings AI quotes back. This is the supply chain for citations.

05
Monitor, Report & Compound

Citation rate, share of voice, sentiment, and LLM referral conversions, fed back into the next cycle. Authority compounds for whoever moves first.

WHAT YOU GET

Deliverables that ship.

FAQ

Questions, answered.

Yes. Our published work includes Cirque du Soleil — Dralion at 15x ROAS. We run AI search optimization inside a full-stack engagement built for Live Events, Conferences & Festivals, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

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