LIVE EVENTS · AI SEARCH OPTIMIZATION

AI Search Optimization for Live Events

We help Live Events teams get cited and recommended by AI answer engines. AI search is not a lighter version of SEO.

15x
ROAS — Cirque du Soleil
88,000
tickets sold
9–27x
ROAS — ASU+GSV Summit

Including the part sponsors ask about.

(01) THE APPROACH

Why ai search optimization for Live Events is a different job

AI search is not a lighter version of SEO. Search is turning into a brand channel, where the winner is whoever the model trusts enough to name. That trust is earned off your own website, in the sources AI actually reads, and it compounds for whoever moves first.

The ticket engine and the measurement layer are the same system, so pacing decisions are made on real numbers against a fixed date. Server-side tracking and identity resolution unify ad → registration → purchase → attendance, so a ticket resolves to the source that actually sold it. Sponsor leads carry dollar values into a report you can hand over without caveats.

(02) WHAT'S INCLUDED

The build.

01

AI Visibility Audit & Reporting

Know exactly how AI engines answer your buyers, tracked straight to revenue. We run your buyers' real prompts through ChatGPT, Perplexity, Gemini, and Google AI Overviews to baseline citation rate, share of voice, and sentiment accuracy. Ongoing reports track those metrics plus LLM referral conversions, tied to revenue, with a clear read on what changed and why.

02

Answer & Generative Engine Optimization

We shape content so models quote you first. We restructure content the way models read it: definition-first sentences, self-contained sections, and dense verifiable facts. AI cites specific passages rather than whole pages, so we optimize at the passage level, the exact unit a model can lift and attribute without guessing.

03

SEO, Entity & Technical Foundations

One foundation that pays into Google rankings and AI answers. Models reason about entities, so we make it unambiguous who you are and what you sell: schema, structured data, clean internal linking, and open crawl access for GPTBot and PerplexityBot. The same technical SEO and topical authority work lifts your Google rankings and feeds the models.

04

Digital PR & Third-Party Authority

Most of the win is earned off your own domain. AI trusts credible sources, so we build presence where the models look: earned press, review platforms like G2 and Trustpilot, Reddit and community threads, and the listicles engines quote back verbatim. Every placement is structured so a model can extract and attribute it cleanly.

(03) PROOF
15xROAS
Cirque du Soleil — BAZZAR
a full house, every night
88,000 TICKETS SOLD · 2M ENGAGEMENTS
TRUSTED BY 80+ COMPANIES
ArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du SoleilArcticBrandable BoxCoolBotSmiotaGold CollagenUFITUtopihenScience in SportAG0ChainCirque du Soleil
CMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV SummitCMMNAustralian Tattoo ExpoThunder LaserTrend HunterFuture FestivalPacific DomesUnbound SummitsMomentous GroupCloud MedHiltonKGCASU+GSV Summit
(04) HOW WE WORK

A plan, from day one.

01
Baseline and blockers

We stand up your AI share-of-voice tracking across ChatGPT, Perplexity, Gemini, and AI Overviews, and document your starting citation rate against named competitors. We audit content, entities, schema, and crawl access, then hand you a prioritized roadmap. You see exactly how AI describes you today and where the gaps are.

02
Foundation and first content

We fix the technical and entity blockers, ship schema and structured data, and confirm AI bots can crawl you. The first batch of retrieval-ready content and answers goes live against your highest-value prompts. Early digital PR outreach begins to seed the sources models trust.

03
Authority and first citations

Earned placements and reviews start landing in the sources AI reads, and we target first measurable citation wins on priority prompts. Reporting shows movement in share of voice and sentiment. We tune the roadmap based on which prompts and sources are converting.

(05) WHAT YOU GET

Deliverables that ship.

(06) FAQ

Questions, answered.

Yes. Our published work includes Cirque du Soleil — BAZZAR at 15x ROAS. We run AI search optimization inside a full-stack engagement built for Live Events, Conferences & Festivals, so it is wired to the same measurement layer, CRM and first-party data the rest of your growth runs on — which is what makes the numbers defensible.

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